Business Is a Contact Sport Using the 12 Principles of Relationship Asset Management to Build Buy-In, Blast Away Barriers and Boost Your Business

Name: Business Is a Contact Sport Using the 12 Principles of Relationship Asset Management to Build Buy-In, Blast Away Barriers and Boost Your Business
Price: 2.82 USD
Availability: InStock
ISBN: 9780028641638

ISBN-10: 0028641639

ISBN-13: 9780028641638

Edition: 2002

Authors: Tom Richardson, Augusto Vidaurreta, Tom Gorman, Gus Vidaurreta

List price: $24.95

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Business is a Contact Sport gives managers 12 key concepts - with implementations - to help them recognise all of a company's relationships as strategic assets and manage them as such. The authors are experts in their field.

Book details

List price: $24.95
Copyright year: 2002
Publisher: Penguin Publishing Group
Publication date: 9/1/2001
Binding: Paperback
Pages: 272
Size: 6.50" wide x 9.25" long x 1.25" tall
Weight: 1.342
Language: English

Tom Gorman, M.B.A. is a business-book author. He has written or collaborated on more than 15 business books and his articles have appeared in Business Marketing Magazine and The New York Sunday Times. He holds an MBA from New York University's Stern School of Business. Prior to becoming a full-time author, Tom worked in Fortune 500 companies and smaller businesses as a banker, manager of product development, executive recruiter and marketing consultant.



Introduction: A Whole New Ballgame



See Relationships as Valuable Assets



Develop a Game Plan



Create Ownership for Relationships



Transform Contacts into Connections



Move into the Win-Win Zone



Get to Know Your Stakeholders as People



Build Bonds of Trust with All Stakeholders



Banish Relationship Killers



When Something Breaks, Fix It Fast



Get Rolling and Maintain Momentum



Maximize the Long-Term Value of Relationships



Keep the Wins Coming, Stakeholder by Stakeholder


Epilogue: Uncommon Common Sense



Target Wins for Company-Stakeholder Relationships


Index