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Complete Idiot's Guide to Making Money with Your Hobby

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ISBN-10: 0028638255

ISBN-13: 9780028638256

Edition: 2001

Authors: National Craft Association Staff, Barbara Arena

List price: $18.95
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Book details

List price: $18.95
Copyright year: 2001
Publisher: Penguin Publishing Group
Publication date: 2/1/2001
Binding: Paperback
Pages: 384
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.540
Language: English

So You're Thinking About Making Money with Your Hobby
Making Your Secret Dream Come True
Today's Artisans and Craftspeople
From Hobby to Home Business
So You're Making Money--Now What?
Traits of Successful Entrepreneurs
How to Succeed in Your Own Business
Brave New World: Know What You Do Best and Do It
Define Your Dream
It's Your Life
Discover Your Passion
One Crafter's Story
Tips for Choosing a Business
Refining Your Business Focus
What's Your Mission?
Going for the Goal
Hats, Hats, Hats
Do You Have What It Takes?
Focus on What You Want
Be the Master of Your Fate
Keep Goals Flexible
What Is Your Plan?
Make Contact: Doing Your Market Research
What Is Market Research?
Market Research Types, Methods, and Techniques
Getting Started on Market Research
The Real Deal: Setting Yourself Up as a Legitimate Business
Choosing the Legal Form of Your Business
Sole Proprietorship
Corporation
Forming a Corporation
Selecting a Corporate Name
Getting a U.S. Employer Identification Number (EIN)
IRS Information
State Regulations and Fees
What's an Offshore Company?
The Basics of Running Your Ongoing Business
A Typical Business Plan Outline
How Do I Do This?
More Suggestions and Strategies
Using a Computer to Lighten Your Business Load
If You're Buying a Computer
Computer Software
Use Your Computer for Improving Communications
Use Your Computer for Business Research
Use Your Computer for Market Research
Use Your Computer for Marketing
Use Your Computer to Make Money with Your Hobby
Placing Value on Your Intellectual Property
What Intellectual Property Means for You
Trade Name Registration
Copyrights
Trademarks
Patents
Industrial Design Registration
Plant Breeders' Rights
How Important Is Registering Intellectual Property?
Protecting Your Rights and the Rights of Others
Tips on Infringement
Making Competitive Products and Product Lines
Legal and Financial Stuff You Need to Know
How It Works: Can I Run My Business from Home?
The Zoning Laws
Building Codes
Permits and Licenses
Government Regulations and Your Business
Protect Your Safety
Home Business Boom!
Uncle Sam and You
The Sales Tax Number Plays a Dual Role
Sales Tax Tips
The Deal on Business Deductions
Business Use of Your Home
Business Deductions
Keeping Records
Protect Thyself: Insurance
Why You Need Insurance
Cause-of-Loss Insurance
Business Income Insurance
Workers' Compensation and Employers' Liability
Liability Insurance
Business Owner's Policy (BOP)
Health Insurance: Key Decision Factors for Small Business
Keeping Financial Records
Accounting 101
Setting Up an Accounting System
Inventory
Payroll Accounting
Income and Expenses: Profit and Loss
Monitoring Three Key Financial Statements
Banking Concerns
Accepting Credit Card Payment
Money Matters
Researching Start-Up Costs
Start-Up and Operating Budgets
Tips on Reducing Your Business Costs
Where to Find the Money You Need
Your Guide to E-Commerce
Control Issues: Government Regulation of What You Produce
The Consumer Product Safety Act
Labels for Textiles, Fabrics, Fibers, and Yarn or Wool Products
Food and the Gift Basket Industry
Commercial Use Issues
Personal Care Products and Herbal Remedies (or Aromatherapy)
Food Products for Resale or Catering
The Federal Trade Commission and Mail Orders
The Value of Disclaimers
Bringing in the Pros
Finding the Professionals You Need
Selecting an Attorney
Working with Your Attorney
Selecting the Right Accounting Services
Gearing Up for Profit
Tricks of the Wholesale Buying Trade
Wholesale Buying
Wholesale Suppliers
Shopping a Trade Show
Setting Up Shop: The World of Manufacturing
Your Work Area: Focus on Efficiency
Planning Your Work Space
Manufacturing Tips
Open-to-Buy: A Business Buying Plan
Time Is Money: Understanding the Value of Your Time
How Much Are You Worth Per Hour?
Your Product's Real Cost and Pricing
What to Charge for Freelance Work
Maximizing Your Time
Service Businesses: The Need to Please
Playing the Pricing Game
Pricing Strategies
Pricing Policy
Unit Cost Per Item
Costing Terms
Determining Costs
Market-Based Pricing
Product Pricing Formulas
Retail Pricing
Deceptive Pricing
Where Do I Start Selling My Product Line?
Selling at Art and Craft Shows and Fairs
Choosing the Right Art and Craft Show
Selling at Art and Craft Shows
Dealing with Show Applications
Getting Started Selling at Shows
How Do I Find Art and Craft Shows
Batteries Not Included: Preparing to Sell at Professionally Promoted Shows
Display with Pizzazz
Getting Organized: Craft Show Checklist
Surviving the Show
The Exhibitors' Golden Rule
Other Sales Outlets
Selling in Craft Malls
Craft Mall Research
Selling on Consignment
Selling Through Private Venues
Home Shows and Seasonal Boutiques
Artisans' Open House or Studio Tour
Planning a Group Event
Make-It/Take-It Craft Parties or Classes
Follow-Up Pays
Am I Ready for Selling Wholesale?
Timing Is Everything
Trade Show Marketing
Wholesale Biz Tips
Using a Rep
Selling Direct
The Mail Approach
More Ways to Make Money with Your Hobby
Making Money Selling How-To Information
A Dozen Mistakes That You Don't Want to Make
Should I Open a Retail Store?
The Store
Location, Location, Location
The Sales Team
Why Retail Arts and Crafts Products?
Researching the Product Mix
Store Layout and Design
Advertising and Promotion
Retail Resources
Marketing Strategies That Will Help You Build Your Business
The Big Marketing Secret
Getting Attention
Your Silent Sales Partners
How to Reach Your Target Market
Believe in Yourself
Effective Local Marketing on a Shoestring
Don't Overlook Opportunities
The Business-Builder Marketing Approach
The Four Marketing Keywords
Put the Internet to Work for You
Web Site Start-Up
Web Site Marketing
Domain Name Game
E-Mail Rules
Staying Ahead of Your Competition
Is Your Comfort Zone a Rut?
Keep Creative Thinking Alive
Plan for Profits
What Are Fads and Trends?
Product Life Cycle
The Challenge of Change
Appendixes
Resources
Glossary of Art and Craft Industry Terms
Index