| |
| |
| |
| So You're Thinking About Making Money with Your Hobby | |
| |
| |
| |
| Making Your Secret Dream Come True | |
| |
| |
| Today's Artisans and Craftspeople | |
| |
| |
| From Hobby to Home Business | |
| |
| |
| So You're Making Money--Now What? | |
| |
| |
| Traits of Successful Entrepreneurs | |
| |
| |
| How to Succeed in Your Own Business | |
| |
| |
| |
| Brave New World: Know What You Do Best and Do It | |
| |
| |
| Define Your Dream | |
| |
| |
| It's Your Life | |
| |
| |
| Discover Your Passion | |
| |
| |
| One Crafter's Story | |
| |
| |
| Tips for Choosing a Business | |
| |
| |
| Refining Your Business Focus | |
| |
| |
| What's Your Mission? | |
| |
| |
| |
| Going for the Goal | |
| |
| |
| Hats, Hats, Hats | |
| |
| |
| Do You Have What It Takes? | |
| |
| |
| Focus on What You Want | |
| |
| |
| Be the Master of Your Fate | |
| |
| |
| Keep Goals Flexible | |
| |
| |
| |
| What Is Your Plan? | |
| |
| |
| |
| Make Contact: Doing Your Market Research | |
| |
| |
| What Is Market Research? | |
| |
| |
| Market Research Types, Methods, and Techniques | |
| |
| |
| Getting Started on Market Research | |
| |
| |
| |
| The Real Deal: Setting Yourself Up as a Legitimate Business | |
| |
| |
| Choosing the Legal Form of Your Business | |
| |
| |
| Sole Proprietorship | |
| |
| |
| Corporation | |
| |
| |
| Forming a Corporation | |
| |
| |
| Selecting a Corporate Name | |
| |
| |
| Getting a U.S. Employer Identification Number (EIN) | |
| |
| |
| IRS Information | |
| |
| |
| State Regulations and Fees | |
| |
| |
| What's an Offshore Company? | |
| |
| |
| |
| The Basics of Running Your Ongoing Business | |
| |
| |
| A Typical Business Plan Outline | |
| |
| |
| How Do I Do This? | |
| |
| |
| More Suggestions and Strategies | |
| |
| |
| |
| Using a Computer to Lighten Your Business Load | |
| |
| |
| If You're Buying a Computer | |
| |
| |
| Computer Software | |
| |
| |
| Use Your Computer for Improving Communications | |
| |
| |
| Use Your Computer for Business Research | |
| |
| |
| Use Your Computer for Market Research | |
| |
| |
| Use Your Computer for Marketing | |
| |
| |
| Use Your Computer to Make Money with Your Hobby | |
| |
| |
| |
| Placing Value on Your Intellectual Property | |
| |
| |
| What Intellectual Property Means for You | |
| |
| |
| Trade Name Registration | |
| |
| |
| Copyrights | |
| |
| |
| Trademarks | |
| |
| |
| Patents | |
| |
| |
| Industrial Design Registration | |
| |
| |
| Plant Breeders' Rights | |
| |
| |
| How Important Is Registering Intellectual Property? | |
| |
| |
| Protecting Your Rights and the Rights of Others | |
| |
| |
| Tips on Infringement | |
| |
| |
| Making Competitive Products and Product Lines | |
| |
| |
| |
| Legal and Financial Stuff You Need to Know | |
| |
| |
| |
| How It Works: Can I Run My Business from Home? | |
| |
| |
| The Zoning Laws | |
| |
| |
| Building Codes | |
| |
| |
| Permits and Licenses | |
| |
| |
| Government Regulations and Your Business | |
| |
| |
| Protect Your Safety | |
| |
| |
| Home Business Boom! | |
| |
| |
| |
| Uncle Sam and You | |
| |
| |
| The Sales Tax Number Plays a Dual Role | |
| |
| |
| Sales Tax Tips | |
| |
| |
| The Deal on Business Deductions | |
| |
| |
| Business Use of Your Home | |
| |
| |
| Business Deductions | |
| |
| |
| Keeping Records | |
| |
| |
| |
| Protect Thyself: Insurance | |
| |
| |
| Why You Need Insurance | |
| |
| |
| Cause-of-Loss Insurance | |
| |
| |
| Business Income Insurance | |
| |
| |
| Workers' Compensation and Employers' Liability | |
| |
| |
| Liability Insurance | |
| |
| |
| Business Owner's Policy (BOP) | |
| |
| |
| Health Insurance: Key Decision Factors for Small Business | |
| |
| |
| |
| Keeping Financial Records | |
| |
| |
| Accounting 101 | |
| |
| |
| Setting Up an Accounting System | |
| |
| |
| Inventory | |
| |
| |
| Payroll Accounting | |
| |
| |
| Income and Expenses: Profit and Loss | |
| |
| |
| Monitoring Three Key Financial Statements | |
| |
| |
| Banking Concerns | |
| |
| |
| Accepting Credit Card Payment | |
| |
| |
| |
| Money Matters | |
| |
| |
| Researching Start-Up Costs | |
| |
| |
| Start-Up and Operating Budgets | |
| |
| |
| Tips on Reducing Your Business Costs | |
| |
| |
| Where to Find the Money You Need | |
| |
| |
| Your Guide to E-Commerce | |
| |
| |
| |
| Control Issues: Government Regulation of What You Produce | |
| |
| |
| The Consumer Product Safety Act | |
| |
| |
| Labels for Textiles, Fabrics, Fibers, and Yarn or Wool Products | |
| |
| |
| Food and the Gift Basket Industry | |
| |
| |
| Commercial Use Issues | |
| |
| |
| Personal Care Products and Herbal Remedies (or Aromatherapy) | |
| |
| |
| Food Products for Resale or Catering | |
| |
| |
| The Federal Trade Commission and Mail Orders | |
| |
| |
| The Value of Disclaimers | |
| |
| |
| |
| Bringing in the Pros | |
| |
| |
| Finding the Professionals You Need | |
| |
| |
| Selecting an Attorney | |
| |
| |
| Working with Your Attorney | |
| |
| |
| Selecting the Right Accounting Services | |
| |
| |
| |
| Gearing Up for Profit | |
| |
| |
| |
| Tricks of the Wholesale Buying Trade | |
| |
| |
| Wholesale Buying | |
| |
| |
| Wholesale Suppliers | |
| |
| |
| Shopping a Trade Show | |
| |
| |
| |
| Setting Up Shop: The World of Manufacturing | |
| |
| |
| Your Work Area: Focus on Efficiency | |
| |
| |
| Planning Your Work Space | |
| |
| |
| Manufacturing Tips | |
| |
| |
| Open-to-Buy: A Business Buying Plan | |
| |
| |
| |
| Time Is Money: Understanding the Value of Your Time | |
| |
| |
| How Much Are You Worth Per Hour? | |
| |
| |
| Your Product's Real Cost and Pricing | |
| |
| |
| What to Charge for Freelance Work | |
| |
| |
| Maximizing Your Time | |
| |
| |
| Service Businesses: The Need to Please | |
| |
| |
| |
| Playing the Pricing Game | |
| |
| |
| Pricing Strategies | |
| |
| |
| Pricing Policy | |
| |
| |
| Unit Cost Per Item | |
| |
| |
| Costing Terms | |
| |
| |
| Determining Costs | |
| |
| |
| Market-Based Pricing | |
| |
| |
| Product Pricing Formulas | |
| |
| |
| Retail Pricing | |
| |
| |
| Deceptive Pricing | |
| |
| |
| |
| Where Do I Start Selling My Product Line? | |
| |
| |
| |
| Selling at Art and Craft Shows and Fairs | |
| |
| |
| Choosing the Right Art and Craft Show | |
| |
| |
| Selling at Art and Craft Shows | |
| |
| |
| Dealing with Show Applications | |
| |
| |
| Getting Started Selling at Shows | |
| |
| |
| How Do I Find Art and Craft Shows | |
| |
| |
| |
| Batteries Not Included: Preparing to Sell at Professionally Promoted Shows | |
| |
| |
| Display with Pizzazz | |
| |
| |
| Getting Organized: Craft Show Checklist | |
| |
| |
| Surviving the Show | |
| |
| |
| The Exhibitors' Golden Rule | |
| |
| |
| |
| Other Sales Outlets | |
| |
| |
| Selling in Craft Malls | |
| |
| |
| Craft Mall Research | |
| |
| |
| Selling on Consignment | |
| |
| |
| |
| Selling Through Private Venues | |
| |
| |
| Home Shows and Seasonal Boutiques | |
| |
| |
| Artisans' Open House or Studio Tour | |
| |
| |
| Planning a Group Event | |
| |
| |
| Make-It/Take-It Craft Parties or Classes | |
| |
| |
| Follow-Up Pays | |
| |
| |
| |
| Am I Ready for Selling Wholesale? | |
| |
| |
| Timing Is Everything | |
| |
| |
| Trade Show Marketing | |
| |
| |
| Wholesale Biz Tips | |
| |
| |
| Using a Rep | |
| |
| |
| Selling Direct | |
| |
| |
| The Mail Approach | |
| |
| |
| |
| More Ways to Make Money with Your Hobby | |
| |
| |
| Making Money Selling How-To Information | |
| |
| |
| A Dozen Mistakes That You Don't Want to Make | |
| |
| |
| |
| Should I Open a Retail Store? | |
| |
| |
| The Store | |
| |
| |
| Location, Location, Location | |
| |
| |
| The Sales Team | |
| |
| |
| Why Retail Arts and Crafts Products? | |
| |
| |
| Researching the Product Mix | |
| |
| |
| Store Layout and Design | |
| |
| |
| Advertising and Promotion | |
| |
| |
| Retail Resources | |
| |
| |
| |
| Marketing Strategies That Will Help You Build Your Business | |
| |
| |
| |
| The Big Marketing Secret | |
| |
| |
| Getting Attention | |
| |
| |
| Your Silent Sales Partners | |
| |
| |
| How to Reach Your Target Market | |
| |
| |
| Believe in Yourself | |
| |
| |
| |
| Effective Local Marketing on a Shoestring | |
| |
| |
| Don't Overlook Opportunities | |
| |
| |
| The Business-Builder Marketing Approach | |
| |
| |
| The Four Marketing Keywords | |
| |
| |
| |
| Put the Internet to Work for You | |
| |
| |
| Web Site Start-Up | |
| |
| |
| Web Site Marketing | |
| |
| |
| Domain Name Game | |
| |
| |
| E-Mail Rules | |
| |
| |
| |
| Staying Ahead of Your Competition | |
| |
| |
| Is Your Comfort Zone a Rut? | |
| |
| |
| Keep Creative Thinking Alive | |
| |
| |
| Plan for Profits | |
| |
| |
| What Are Fads and Trends? | |
| |
| |
| Product Life Cycle | |
| |
| |
| The Challenge of Change | |
| |
| |
| Appendixes | |
| |
| |
| |
| Resources | |
| |
| |
| |
| Glossary of Art and Craft Industry Terms | |
| |
| |
| Index | |