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Media Game American Politics in the Television Age

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ISBN-10: 0023599650

ISBN-13: 9780023599651

Edition: 1993

Authors: Stephen Ansolabehere, Roy Behr, Shanto Iyengar

List price: $51.40
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Book details

List price: $51.40
Copyright year: 1993
Publisher: Longman Publishing
Publication date: 8/13/1992
Binding: Paperback
Pages: 248
Size: 5.50" wide x 8.00" long x 0.75" tall
Weight: 0.638
Language: English

Stephen Ansolabehere is coauthor of The Media Game and Going Negative: How Political Advertising Alienates and Polarizes the American Electorate .

American Politics in the Age of Television
Television as a Window on the World
Overview
The News Media
The Rise of Broadcasting
Audiences
Broadcasters
Advertisers
Getting the News
Print Sources
Broadcast Sources
The Nature of News
How News Is Reported
Organizational Routines
Campaign Coverage
Politicians
Campaigning on Television
The Emergence of Media Campaigns
Campaign Strategy
New Styles of Governing
The Public Presidency
The Public Congressperson
Voters
The Evolution of "Media Effects" Research
The Era of Minimal Consequences
Revising Minimal Consequences
Appendix: Changes in Research Method
The Multiple Effects of Television on Public Opinion
Learning
Agenda Setting
Framing Responsibility for Political Issues
Persuasion
The Consequences of Political Campaigns
The Dynamics of Campaigns
The Multiple Effects of Campaign Messages
The Special Importance of Debates and Advertising
Campaign Finance and Electoral Competition
Public Opinion and the Power to Govern
The Ups and Downs of Presidential Popularity
Media Management Versus History
The Policy Costs of Popularity
Evaluating the System
The Media as Educator
Alternative Perspectives on Fairness
The Media as Monitor
Adversarial Versus Official Journalism
Monitoring the Candidates
Conclusion
The Changing Relationship Between the Media and Politicians
The Changing Relationship Between the Media and Voters
Index