Fashion Merchandising and Marketing

Name: Fashion Merchandising and Marketing
Price: 4.11 USD
Availability: InStock
ISBN: 9780023313509

ISBN-10: 0023313501

ISBN-13: 9780023313509

Edition: 1st 1990

Authors: Marian H. Jernigan, Cynthia R. Easterling

List price: $99.00

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Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.

Book details

List price: $99.00
Edition: 1st
Copyright year: 1990
Publisher: Prentice Hall PTR
Publication date: 11/5/1997
Binding: Hardcover
Pages: 576
Size: 7.25" wide x 9.50" long x 1.00" tall
Weight: 2.244
Language: English




The Business Of Fashion



Introduction to the Fashion Business



Fashion Development and Movement



Supporting Fashion Enterprises



Production To Fashion



Raw Materials of Fashion



American Fashion Creators



Manufacturers of Apparel



Manufacturers of Fashion Accessories, Cosmetics, and Home Furnishings



Fashion Marketing Centers



Domestic Fashion Markets



Foreign Fashion Centers



Fashion Imports and Exports



Retail Distribution Of Fashion



Fashion Retailing



Structure of Retail Firms



The Role of the Retail Buyer and Resident Buying Offices



Determining What to Buy



Buying the Merchandising



Fashion Promotion and Image



Recent Developments and Trends in Retail Merchandising


Glossary


Index