Making It in Public Relations

Name: Making It in Public Relations
Availability: OutOfStock
ISBN: 9780020701804

ISBN-10: 0020701802

ISBN-13: 9780020701804

Edition: 1993

Authors: Leonard Mogel

List price: $12.95

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Book details

List price: $12.95
Copyright year: 1993
Publisher: Macmillan Publishing Company, Incorporated
Binding: Hardcover
Pages: 191
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 0.682
Language: English



Introduction


A Very Short History of Public Relations


Public Relations: What It Is, What It Does


The Components of Public Relations


The Public Relations Counsel Firm: Profiles of the 10 Largest


Life on the Fast Track at a Small Public Relations Firm


An Inside Look at Corporate Affairs at the Bank of America


Public Relations for Diverse Organizations


Getting the Ink: Media Practice, Media Placement, and Media Relations


Internal and Employee Communications, Employee Relations, and Employee Publications


Speechwriting, Speechmaking, and Executive Presentations


Public Affairs, Lobbying, and Issues Management


Public Interest, Public Service


Strategic and Integrated Public Relations and Brand Marketing


Financial Public Relations and Investor Relations


Entertainment and Personal Public Relations


Healthcare Marketing and Communications


Crisis Communications and Management


New Media High-Tech Public Relations


Colleges, Extension Programs, and Summer Institutes


The Alphabet Organizations of Public Relations


Important Publications, Web Sites, and News Services


The Job Search


The Future Face of Public Relations