For God, Country and Coca-Cola : The Definitive History of the Great American Soft Drink and the Company That Makes It

Name: For God, Country and Coca-Cola : The Definitive History of the Great American Soft Drink and the Company That Makes It
Price: 3.98 USD
Availability: InStock
ISBN: 9780020360353

ISBN-10: 0020360355

ISBN-13: 9780020360353

Edition: N/A

Authors: Mark Pendergrast

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Description:

Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism

Book details

Publisher: Simon & Schuster
Binding: Paperback
Pages: 576
Weight: 2.288
Language: English

MARK PENDERGRAST is the author of four nonfiction books, including Uncommon Grounds: A History of Coffee and How It Transformed Our World and Mirror, Mirror: A History of the Human Love Affair with Reflection .



Notes on the Text


Preface to the First Edition


Preface to the Revised Edition


Prologue: A Parable (January 1, 1985)


In the Beginning (1886-1899)


Time Capsule: The Golden Age of Quackery


What Sigmund Freud, Pope Leo, and John Pemberton Had in Common


The Tangled Chain of Title


Asa Candler: His Triumphs and Headaches


Bottle It: The World's Stupidest, Smartest Contract


Heretics and True Believers (1900-1922)


Success Under Siege


Dr Wiley Weighs In


The Sinister Syndicate


Coca-Cola's Civil War


The Golden Age (1923-1949)


Robert W. Woodruff: The Boss Takes the Helm


A Euphoric Depression and Pepsi's Push


The $4,000 Bottle: Coca-Cola Goes to War


Coca-Cola Uber Alles


Trouble in the Promised Land (1950-1979)


Coca-Colonization and the Communists


Breaking the Commandments


Paul Austin's Turbulent Sixties


Big Red's Uneasy Slumber


The Corporate Era (1980-1999)


Roberto Goizueta's Bottom Line


The Marketing Blunder of the Century


The Big Red Machine


Global Fizz


Ivester Inherits a World of Trouble


World Without End?


The Sacred Formula


Coca-Cola Magic: Thirty Business Lessons


Notes


Bibliography


Interviews


Acknowledgments to First Edition


Acknowledgments to Revised Edition


Index