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Industrial Marketing Strategy

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ISBN-10: 047111989X

ISBN-13: 9780471119890

Edition: 3rd 1991 (Revised)

Authors: Frederick E. Webster, Frederick E. Webster

List price: $76.00
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Book details

List price: $76.00
Edition: 3rd
Copyright year: 1991
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/1/1995
Binding: Paperback
Pages: 384
Size: 6.06" wide x 9.00" long x 0.96" tall
Weight: 1.100
Language: English

The Nature and Scope of Industrial Marketing
Industrial Procurement and Buying Behavior
Buyer-Seller Relationships
Industrial Market Segmentation, Targeting, and Positioning
Product Strategy and New Product Development
Developing Markets for New Industrial Products
Pricing Strategy
Industrial Distribution Strategy
Managing the Industrial Sales Force
Industrial Marketing Communications
Industrial Marketing Planning
Index