Competing in Emerging Markets Cases and Readings

Name: Competing in Emerging Markets Cases and Readings
Availability: InStock
ISBN: 9780415399500

ISBN-10: 0415399505

ISBN-13: 9780415399500

Edition: 2008

Authors: Hemant Merchant

List price: $88.95

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Description:

Covering all aspects of competition, uncertainty and managerial responses in new and emerging business environments, this title includes a combination of cases and readings that are ideal for teaching.

Book details

List price: $88.95
Copyright year: 2008
Publisher: Routledge
Publication date: 10/19/2007
Binding: Paperback
Pages: 252
Size: 7.05" wide x 10.00" long x 0.59" tall
Weight: 1.100
Language: English



Case Studies



Dell's Dilemma in Brazil: Negotiating at the State Level



Kmart de Mexico



Unicord PLC: The Bumble Bee Acquisition



Nora-Sakari: A Proposed JV In Malaysia (Revised)



Red Star China (A): Discovering the Essence of Guanxi



Hero Honda (India) Ltd.: Is it 'Honda' that makes it a 'Hero'?



Strategic Crossroads At Mitav: Hungary's Telecommunications Powerhouse



Managing Pibrex Russia (A): New Crisis, Old Grievances



Olly Racela In Bangkok


Readings



Distance Still Matters: The Hard Reality of Global Expansion



Strategy Under Uncertainty



Harnessing the Science of Persuasion



Achieving Business Success in Confucian Societies: The Importance of


Guanxi (Connections)



The Role of Family Conglomerates in Emerging Markets: What Western Companies Should Know



Transferring Management Knowledge to Russia: A Culturally Based Approach