Karma Queens, Geek Gods, and Innerpreneurs Meet the 9 Consumer Types Shaping Today's Marketplace

Name: Karma Queens, Geek Gods, and Innerpreneurs Meet the 9 Consumer Types Shaping Today's Marketplace
Price: 31.37 USD
Availability: InStock
ISBN: 9780071477918

ISBN-10: 0071477918

ISBN-13: 9780071477918

Edition: 2007

Authors: Ron Rentel, Joe Zellnik

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Description:

Consumer focus is hot in business circles-this book offers fun, research-based insights into the consumer types who determine what the world will buy Consumer Eyes' clients include American Express, Campbell Soup, ConAgra, Frito-Lay, Goodyear, Kraft, Motorola, P&G, and Pfizer Ron Rentel has an extensive built-in network of "buzz agents" who will spread the word

Book details

Copyright year: 2007
Publisher: McGraw-Hill Companies, The
Publication date: 5/11/2007
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.00" long x 1.25" tall
Weight: 1.430
Language: English



What's a C-type and why should I care?


C-types defined


Why C-types matter


Genesis of the types


Nine C-types you should know


Karma queens


Parentocrats


Denim dads


Ms. Independents


Innerpreneurs


Middlemen


Culture crossers


Geek gods


E-litists


Analyzing universal aspects of consumer life


The psyche construct


Portfolio of sex psyches


Portfolio of food psyches


C-types applied


The C-type construct in a Web-based world


How to use C-types to spark insight


Bringing your target to life through typing


C-types : Windows on the future