Retail Fashion Promotion and Advertising

Name: Retail Fashion Promotion and Advertising
Price: 4.11 USD
Availability: InStock
ISBN: 9780023300295

ISBN-10: 0023300299

ISBN-13: 9780023300295

Edition: 1st 1992

Authors: Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald

List price: $182.80

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Book details

List price: $182.80
Edition: 1st
Copyright year: 1992
Publisher: Prentice Hall PTR
Publication date: 12/5/1991
Binding: Paperback
Pages: 354
Size: 7.75" wide x 9.50" long x 0.75" tall
Weight: 1.628
Language: English

1. Introduction. 2. Consumer Behavior. 3. Planning and Budgeting. 4. Dramatizing the Fashion Merchandise: Using Art Elements and Principles. 5. Visual Merchandising-Display. 6. Merchandise Presentation: Tools and Techniques. 7. Media Mix. 8. Advertising Principles: Print Media. 9. Mechanics of Building an Ad: Print Media. 10. Advertising Principles: Broadcast Media. 11. Mechanics of Building an Ad: Broadcast Media. 12. Publicity and Special Events. 13. The Fashion Show. 14. Personal Selling. 15. Synergism in Promotion and Advertising. Index.