Inside Real Innovation Addressing an Underlying Crisis in America's Innovation Productivity and Economy

ISBN-10: 9814327980

ISBN-13: 9789814327985

Edition: 2010

Authors: Eugene Fitzgerald, Andreas Wankerl, Carl Schramm

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This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the "innovation system" in the United States is failing to work as it once did, and what all parties can do to build a better system for the future. Inside Real Innovation is written by distinguished practicing innovators. They debunk the concept of innovation as a linear process, from research to development to product in the market. They present a simple model for understanding it as a highly iterative process, in which you cycle repeatedly through many factors in the areas of Technology, Market and Implementation - until the right pieces come together. Co-author Gene Fitzgerald tells the story of his own major innovation, tracing it along the winding path into products we use every day. The authors then proceed to tell the larger story of how the vaunted American "pipeline" for carrying this process has been pulled apart. The book is a must-read for anyone with an interest in a strong innovation system: investors, innovators and people in corporations, universities and government.
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Book details

List price: $29.95
Copyright year: 2010
Publisher: World Scientific Publishing Co Pte Ltd
Publication date: 11/3/2010
Binding: Hardcover
Pages: 248
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 1.144
Language: English

The Innovation Crisis
Inside Real Innovation
A New Model of the Innovation Process: The Three Basic Elements
The Iterative Process
Two Hypothetical Cases
A Diagrammatic View
One Person, One Iteration at a Time
A Closer Look at How the Thinking Works
Teams and Environments
Characteristics of Fundamental Innovation
The Time-to-Market Delay
People and Roles
The Ecosystem
The Story of a Fundamental Innovation
Gene Fitzgerald's Story: Strained Silicon Electronics
The American Innovation System
Early US Innovation: The 'Frontier'
Phases of the Modern US Innovation System: National Focus on Science and Technology, Circa 1930-1950
'Innovation without Competition' in the Age of 'Bureaucratic Capitalism', Circa 1950-1980
'Innovation Absorption' in the Rise of 'Entrepreneurial Capitalism', Circa 1980-2000
The Breakdown of the US Innovation System, Circa 2000-Present
Building a New Innovation System: The Free Market Side
The Free Market Side: Macro-Requirements
The Individual Innovator
The Free Market Investor
The Corporation
Building a New Innovation System: The Research and Education Side
Universities: The Research Mission
Universities: The Education Mission
The Role of Government
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