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Media Relations in Sport 4th Edition

Best in textbook rentals since 2012!

ISBN-10: 1935412949

ISBN-13: 9781935412946

Edition: N/A

Authors: Brad Schulz, Philip H. Caskey, Craig Esherick

List price: $70.99
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Description:

In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. The fourth edition of Media Relations in Sport provides readers information on the current trends and emerging areas in the field of sport communication from technology to social media to how the global outreach of sport has affected the sports media profession. While the fourth edition rightly goes into emerging areas of the field, it also retains the focus of the first three editions, specifically on the basics and principles of sports media that remain its foundations. Any student…    
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Book details

List price: $70.99
Publisher: Fitness Information Technology, Incorporated
Publication date: 9/1/2022
Binding: Paperback
Pages: 312
Size: 6.75" wide x 9.75" long x 0.75" tall
Weight: 1.386
Language: English

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