Wine Marketing and Sales Success Strategies for a Saturated Market

ISBN-10: 193425925X

ISBN-13: 9781934259252

Edition: 2nd 2010

List price: $75.00
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Description:

How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Many have succeeded at it. And by being educated so can the owner of even the newest and smallest startup. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, with100 pages of new and expanded material in such topics as importing and exporting, logistical management, marketing your tasting room and wine region as a prime tourist destination, how to generate greater retail sales, and how to grab the benefits, while avoiding the dangers, of Wine 2.0, social networking and viral marketing.
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Book details

List price: $75.00
Edition: 2nd
Copyright year: 2010
Publisher: Wine Appreciation Guild, Limited
Publication date: 9/1/2010
Binding: Hardcover
Pages: 400
Size: 7.25" wide x 10.50" long x 1.50" tall
Weight: 2.288
Language: English

Paul Wagner is a founding member of the Stoccata School of Defence (www.stoccata.org), where he teaches classes and courses on various English weapons - shortsword, sword and buckler, longsword, quarterstaff, backsword and rapier - as well as German sword and buckler and medieval sword and big shield.

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