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Content Everywhere Strategy and Structure for Future-Ready Content

Best in textbook rentals since 2012!

ISBN-10: 193382087X

ISBN-13: 9781933820873

Edition: 2012

Authors: Sara Wachter-Boettcher, Kristina Halvorson, Eva-Lotta Lamm

List price: $44.99
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Description:

Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
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Book details

List price: $44.99
Copyright year: 2012
Publisher: Rosenfeld Media, LLC
Publication date: 12/12/2012
Binding: Paperback
Pages: 240
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.792
Language: English