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Don't Just Roll the Dice A Usefully Short Guide to Software Pricing

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ISBN-10: 1906434387

ISBN-13: 9781906434380

Edition: 2009

Authors: Neil Davidson, Phil Factor, Michael Pryor, Tony Davis

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Description:

How do you price your software? Is it art, science or magic? How much attention should you pay to your competitors? This short handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice. Table of Contents Chapter 01: Some - but not too much - Economics Chapter 02: Pricing Psychology: What is your product worth? Chapter 03: Pricing Pitfalls Chapter 04: Advanced Pricing Chapter 05: What your price says about you (and how to change it) Why read this book? "At Business of Software 2007 Michael Pryor held an impromptu session on how to price your software. So many people turned up, and so many people kept on arriving, that by…    
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Book details

Copyright year: 2009
Publisher: Simple Talk Publishing
Binding: Paperback
Pages: 73
Language: English

Michael Pryor has published more than twenty-five fantasy books and over forty short stories, from literary fiction to science fiction to slapstick humour. Michael has been shortlisted six times for the Aurealis Awards, has been nominated for a Ditmar award, and six of his books have been CBCA Notable Books, including three books in the Laws of Magic series. Michael's most recent books include The Chronicles of Krangor series for younger readers, The Laws of Magic series and The Extraordinaires series for older readers, as well as 10 Futures, a collection of interlinked stories imagining what our next 100 years might be like.