Confessions of an Advertising Man

Name: Confessions of an Advertising Man
Price: 8.69 USD
Availability: InStock
ISBN: 9781904915379

ISBN-10: 190491537X

ISBN-13: 9781904915379

Edition: 2011

Authors: David Ogilvy, Alan Parker

List price: $23.95

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Description:

A new edition of the timeless business classic featured onMad Men—as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." —David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an…

Book details

List price: $23.95
Copyright year: 2011
Publisher: Southbank Publishing
Publication date: 1/1/2012
Binding: Paperback
Pages: 194
Size: 6.02" wide x 9.21" long x 0.71" tall
Weight: 0.682
Language: English