Ad Vertising Campaign Planning: Developing an Advertising-based Marketing Plan

Name: Ad Vertising Campaign Planning: Developing an Advertising-based Marketing Plan
Price: 4.55 USD
Availability: InStock
ISBN: 9781887229418

ISBN-10: 1887229418

ISBN-13: 9781887229418

Edition: 2010

Authors: Jim Avery

List price: $34.00

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Description:

This book is designed for student ad agencies and college campaign "teams" for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

Book details

List price: $34.00
Copyright year: 2010
Publisher: Copy Workshop
Binding: Paperback
Pages: 318
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 0.990
Language: English