What Do You Mean I Can't Write? A Practical Guide to Business Writing for Agency Account Managers
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Description: For years, this legendary instruction book was passed along by agency professionals, communicating the basics of what every account executive needs to know. Its classic principles provide valuable training for those new to the job--and a refreshing review for the rest of us.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
Size: 6.00" wide x 8.75" long x 0.25" tall