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This Means This, This Means That A User's Guide to Semiotics

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ISBN-10: 1856695212

ISBN-13: 9781856695213

Edition: 2007

Authors: Sean Hall

List price: $28.00
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Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In…    
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Book details

List price: $28.00
Copyright year: 2007
Publisher: Laurence King Publishing
Publication date: 10/4/2007
Binding: Paperback
Pages: 176
Size: 7.25" wide x 10.25" long x 0.75" tall
Weight: 1.496

Signs and signing
Ways of meaning
Conceptual structures
Visual structures
Textual structures
Matters of interpretation
Framing meaning
Stories and storytelling
Picture credits