Strategic Thinking for Advertising Creatives

Name: Strategic Thinking for Advertising Creatives
Price: 10.82 USD
Availability: InStock
ISBN: 9781780672731

ISBN-10: 178067273X

ISBN-13: 9781780672731

Edition: 2013

Authors: Alice Kavounas Taylor

List price: $24.99

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Description:

Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained in the previous chapter on a hypothetical project, so that at the end of the book, they have employed each of the 11 essential…

Book details

List price: $24.99
Copyright year: 2013
Publisher: Laurence King Publishing
Publication date: 10/7/2013
Binding: Paperback
Pages: 208
Size: 7.00" wide x 9.75" long x 0.75" tall
Weight: 1.474
Language: English