Copywriting Successful Writing for Design, Advertising and Marketing

Name: Copywriting Successful Writing for Design, Advertising and Marketing
Price: 4.65 USD
Availability: InStock
ISBN: 9781780670003

ISBN-10: 1780670001

ISBN-13: 9781780670003

Edition: 2nd 2012 (Revised)

Authors: Mark Shaw

List price: $18.95

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Description:

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that…

Book details

List price: $18.95
Edition: 2nd
Copyright year: 2012
Publisher: Laurence King Publishing
Publication date: 10/22/2012
Binding: Paperback
Pages: 240
Size: 6.75" wide x 9.75" long x 0.75" tall
Weight: 1.430
Language: English