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Marketing Principles

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ISBN-10: 1634260872

ISBN-13: 9781634260879

Edition: 2015

Authors: Little Green Apples Publishing

List price: $4.95
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Description:

The Marketing Principles Study Brief goes beyond the basic four P's of marketing (product, promotion, price, and place) introduced in the Marketing Study Brief. This title offers insight into advanced marketing concepts and principles in a short, easy-to-follow format. A convenient condensed reference, it is intended as quick study tool for students of business, marketing or management as well as business professionals, managers and team leaders. It overviews basic tenets of marketing, zeroing-in on strategic marketing perspectives and need-to-know information about target market, marketing mix and product mix. Real-world examples illustrate environmental factors (microenvironment and…    
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Book details

List price: $4.95
Copyright year: 2015
Publisher: Little Green Apples Publishing, LLC & 8482;
Publication date: 8/1/2015
Binding: E-Book 
Language: English