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Blue Ocean Strategy, Expanded Edition How to Create Uncontested Market Space and Make the Competition Irrelevant

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ISBN-10: 1625274491

ISBN-13: 9781625274496

Edition: 2015

Authors: W. Chan Kim, Ren�e Mauborgne

List price: $41.99
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Description:

A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents.Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as widely practiced as this approach has been, W. Chan Kim and Renée Mauborgne’s research shows that is not the way to create profitable growth in the future.In their book Blue Ocean Strategy—now expanded and with a new Preface by the authors—Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in…    
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Book details

List price: $41.99
Copyright year: 2015
Publisher: Harvard Business Review Press
Publication date: 1/20/2015
Binding: Hardcover
Pages: 320
Size: 6.14" wide x 9.25" long x 1.18" tall
Weight: 1.672
Language: English