Business of Design Balancing Creativity and Profitability (business and Career Guide to Creating a Successful Design Firm)

Name: Business of Design Balancing Creativity and Profitability (business and Career Guide to Creating a Successful Design Firm)
Price: 11.74 USD
Availability: InStock
ISBN: 9781616890186

ISBN-10: 1616890185

ISBN-13: 9781616890186

Edition: 2011

Authors: Keith Granet, Arthur Gensler

List price: $40.00

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Description:

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.

Book details

List price: $40.00
Copyright year: 2011
Publisher: Princeton Architectural Press
Publication date: 8/24/2011
Binding: Hardcover
Pages: 208
Size: 8.25" wide x 10.00" long x 1.00" tall
Weight: 2.2
Language: English