Winning the Presidency 2012:
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Description: In this first scholarly reflection on the 2012 elections, a distinguished cast of contributors enlightens students, scholars, and serious political readers about the issues involved in one of the most polarizing presidential elections in history. Characterized by diversity, liveliness, and data-informed analysis, this new book captures the highlights of 2012, looking ahead as well as to its antecedents.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $39.95
Copyright year: 2013
Publisher: Paradigm Pub
Size: 6.50" wide x 9.25" long x 0.50" tall
|List of Boxes, Figures, and Tables|
|Preface and Acknowledgments|
|The Obama Reelection Campaign|
|Presidential Nominations in a Polarized Party System: The Republican Primaries of 2012|
|The Presidential Election: Voting for Parties and Principles|
|Hot-Button Issues in the Presidential Campaign: 47 Percent Yes, Guns No?|
|A Transformational Political Campaign: Marketing and Candidate Messaging in the 2012 Election|
|"Are We Halfway There Yet?": New Technology and the 2012 Election|
|Coalition-Building and Ideology in 2012 and Beyond|
|Explaining the Presidential Vote|
|Race and the 2012 Presidential Election: The Declining Significance of the White Majority and the Future of American Party Politics|
|The Gender Gap and the Election of 2012|
|Financing the 2012 Presidential Election in a Post-Citizens United World|
|The Election in Perspective|
|About the Editor and Contributors|