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Cycle A Practical Approach to Managing Arts Organizations

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ISBN-10: 1611684005

ISBN-13: 9781611684001

Edition: 2013

Authors: Michael M. Kaiser, Brett E. Egan

List price: $29.95
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In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on--in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers.Kaiser calls this group of external supporters "the family." When this hidden engine of family is humming,…    
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Book details

List price: $29.95
Copyright year: 2013
Publisher: Brandeis University Press
Publication date: 9/3/2013
Binding: Hardcover
Pages: 212
Size: 6.54" wide x 9.17" long x 0.88" tall
Weight: 1.232
Language: English

Authors' Note
Programming: It Is All about the Art
Programmatic Marketing: Putting Butts in Seats
Institutional Marketing: Image Is Everything
Building the Base: It's All in the Family
Assembling a Productive Board: The Head of the Family
Generating Revenue: Earning Rent from the Cycle
Controlling Expenses: Not Glamorous, but Essential
Implementing the Cycle: The Cycle Worksheet
When the Cycle Breaks
The Cycle and Strategic Planning