Cycle A Practical Approach to Managing Arts Organizations
List price: $29.95
Buy it from $20.24
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on--in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers.Kaiser calls this group of external supporters "the family." When this hidden engine of family is humming, staff, board, artists, audience, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the family continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, while the theory behind it can be used as a diagnostic tool to reveal--and remedy--the problems of troubled ones.This book addresses each element of the cycle in the hope that more arts organizations across the globe--from orchestras, theaters, museums, opera companies, classical and modern dance organizations to service organizations and other not-for-profit cultural institutions--will be able to sustain remarkable creativity, pay the bills, and have fun doing so!
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $29.95
Copyright year: 2013
Publisher: University Press of New England
Publication date: 9/3/2013
Size: 6.25" wide x 9.25" long x 0.75" tall
|Programming: It Is All about the Art|
|Programmatic Marketing: Putting Butts in Seats|
|Institutional Marketing: Image Is Everything|
|Building the Base: It's All in the Family|
|Assembling a Productive Board: The Head of the Family|
|Generating Revenue: Earning Rent from the Cycle|
|Controlling Expenses: Not Glamorous, but Essential|
|Implementing the Cycle: The Cycle Worksheet|
|When the Cycle Breaks|
|The Cycle and Strategic Planning|