Tony Culyer is Ontario Research Professor of Health Policy & System Design in the faculty of Medicine at the University of Toronto (Canada) and a professor of economics at the University of York (England). He is a founding father of health economics. He was founding co-editor of the Journal of Health Economics and the founding Organiser of the (UK) Health Economists' Study Group, the first of its kind anywhere). He was, from its creation in 1999 until 2003, Vice Chair of the National Institute for Health and Care Excellence (NICE) and is chair of NICE International's Advisory Committee. He has been a member of or chaired many UK National Health Service committees (especially those to do… with research) and trusts and was responsible for the 1994 report that led to the redesign of the NHS's system for supporting R&D. He is chair of the Office of Health Economics in London (England). For many years he was chair of the Department of Economics & Related Studies at the University of York (England) and, for six of them, was also deputy vice-chancellor of the university, with special responsibility for the University's research infrastructure and performance. He is currently Editor-in-Chief of a new on-line Encyclopaedia of Health Economics. His Canadian connections include having been Chief Scientist at the Institute for Work & Health in Toronto and chair of the Toronto-based Workplace Safety & Insurance Board's Research Advisory Council. He is a board member of the Canadian Agency for Drugs and Technologies in Health (CADTH) and has served on several Ontario Ministry of Health and Long Term Care committees. Dr Culyer has published around 300 articles in various books and scholarly journals and he has written or edited 33 books. A collection of his essays, called The Humble Economist, edited by Karl Claxton and Richard Cookson, was published in 2012 (University of York & Office of Health Economics) and is now available on-line free of charge. He is a founding Fellow of the Academy of Medical Sciences. His honours include Commander of the British Empire, Hon DEcon (Stockholm School of Economics) and Honorary Fellow of the Royal College of Physicians of London.ROBERT SIMONSON, journalist and author, is one of the leading authorities on spirits and cocktail culture in the US. Called "Our man in the liquor-soaked trenches" by New York Times restaurant critic Sam Sifton, he has written extensively about cocktails, spirits, bars, and bartenders for the Times (including an early piece on the resurrection of the Old Fashioned) and its food and drink blog, Diner's Journal. His writings have also appeared regularly in GQ, Wine Enthusiast, Wine Advocate, Imbibe, Edible Manhattan and Edible Brooklyn, and Time Out New York. Simonson is the author of the blog Off the Presses. The author of four books, he will be featured in an upcoming documentary about the cocktail renaissance filmed by 4th Row Films.