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Overview of the Public Relations Function

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ISBN-10: 1606490990

ISBN-13: 9781606490990

Edition: 2010

Authors: Shannon A. Bowen, Brad Rawlins

List price: $25.00
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Description:

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and aca
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Book details

List price: $25.00
Copyright year: 2010
Publisher: Business Expert Press
Publication date: 4/30/2010
Binding: Paperback
Pages: 186
Size: 6.25" wide x 9.25" long x 0.25" tall
Weight: 0.682
Language: English

Dr. Shannon A. Bowen, PhD, (full Professor, University of South Carolina) is an applied ethicist. She studies ethics in corporate public relations, NGOs, and governmental settings, and also conducts ethics training in these venues. She earned her PhD from the University of Maryland after working in research-polling. Her work can be found in numerous top-tier journals, scholarly books, and textbooks. Dr. Bowen is in the PR News Measurement Hall of Fame, has held numerous grants, and has won many awards.