Bridge The Role of Design in Marketing

Name: Bridge The Role of Design in Marketing
Price: 4.61 USD
Availability: InStock
ISBN: 9781600374463

ISBN-10: 1600374468

ISBN-13: 9781600374463

Edition: 2008

Authors: Bruce MacDonald, Brian Tinsman

List price: $21.95

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The Bridge is a new look at an old subject, the influence of art & design from the 1st millennium to the 21st century. It is carefully explored in this fascinating book about "commercial persuasion." Today's market managers would be wise to become aware of the value & diversity of the creative world just as the creative makers & graphic designers must learn to appreciate the marketing strategies & tactics that lead to the introduction of a new product. This book explores that world in a new & fresh way, one that is informative yet entertaining. Readers will learn how logos began, back in the mists of time & on ancient battlefields & how they are used today by big corporations. When did…

Book details

List price: $21.95
Copyright year: 2008
Publisher: Morgan James Publishing
Publication date: 7/1/2008
Binding: Paperback
Pages: 328
Size: 7.47" wide x 9.29" long x 0.79" tall
Weight: 1.298
Language: English