Guerrilla Marketing in 30 Days
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Description: Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas,” this new edition provides marketers with the latest Guerrilla Marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits!New marketers learn from updated real-life examples and success stories, and proven fundamental concepts, and use daily exercises and steps to take their marketing to the next levelultimately, increasing profits, cutting costs, and gaining new customers!Topics detailed in this new edition include:Proximity marketingThought leadershipIntegration of online and offline marketingSpeaking and eventsDirect emailPersonalizationMore on ImplementationWith every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas” stay on track, leaving no excuse for anything but success.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $21.95
Copyright year: 2014
Publisher: Entrepreneur Media Inc/Entrepreneur Press
Publication date: 6/10/2014
Size: 8.00" wide x 10.00" long x 0.75" tall