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| Foreword | |
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| On Your Mark... | |
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| Think | |
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| Introduction | |
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| Taking the Plunge: Get Ready to Be an Entrepreneur | |
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| Good Idea!: How To Get an Idea for Your Business | |
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| Good Timing: Should You Launch Your Business Part or Full Time? | |
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| Build It Or Buy It?: Starting a Business vs. Buying One | |
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| Plan | |
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| Choose Your Target: Defining Your Market | |
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| If You Build It, Will They Come?: Conducting Market Research | |
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| The Name Game: Naming Your Business | |
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| Make It Legal: Choosing a Business Structure | |
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| Plan of Attack: Creating a Winning Business Plan | |
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| Call in the Pros: Hiring a Lawyer and an Accountant | |
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| Fund | |
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| All in the Family: Financing Starts with Yourself and Friends and Relatives | |
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| Nothing Ventured, Nothing Gained: How To Find and Attract Investors | |
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| Looking for Loans: The Ins and Outs of Debt Financing | |
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| Fed Funds: How To Get Government Loans | |
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| Get Set... | |
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| Prepare | |
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| What's Your Deal?: Negotiating Successfully | |
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| Site Seeking: Choosing a Location for Your Business | |
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| Looking Good: Creating a Professional Image | |
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| Stock Answers: The Lowdown on Inventory | |
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| It's in the Mail: Setting Up Mailing Systems | |
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| Charging Ahead: Offering Your Customers Credit | |
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| Cover Your Assets: Getting Business Insurance | |
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| Staff Smarts: Hiring Employees | |
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| Perk Up: Setting Employee Policies and Benefits | |
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| Buy | |
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| Buyer's Guide: Business Equipment Basics | |
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| Business 24/7: Using Technology to Boost Your Productivity | |
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| Net Works: Building Your Company Website | |
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| Keep In Touch: Using Technology to Stay Connected | |
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| Go! | |
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| Market | |
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| Brand Aid: Building a Brand | |
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| Marketing Genius: Advertising and Marketing Your Business | |
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| Talking Points: How To Promote Your Business | |
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| Sell It!: Effective Selling Techniques | |
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| Now Serving: Offering Superior Customer Service | |
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| Engage | |
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| Net Sales: Online Advertising and Marketing | |
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| Social Studies: Social Media Marketing | |
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| Can You Relate?: Social Media Networking | |
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| Profit | |
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| Keeping Score: The Basics of Bookkeeping | |
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| Making a Statement: How To Create Financial Statements | |
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| On the Money: Effectively Managing Your Finances | |
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| Pay Day: How To Pay Yourself | |
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| Tax Talk: What You Need to Know About Your Taxes | |
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| Appendix Business and Government Resources | |
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| Glossary | |
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| Index | |