Start Your Own Business

ISBN-10: 1599183870

ISBN-13: 9781599183879

Edition: 5th 2011

Authors: Entrepreneur Press Staff

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Book details

List price: $24.95
Edition: 5th
Copyright year: 2011
Publisher: Entrepreneur Media Inc/Entrepreneur Press
Publication date: 10/1/2010
Binding: Paperback
Pages: 780
Size: 6.25" wide x 9.00" long x 1.25" tall
Weight: 2.266
Language: English

Foreword
On Your Mark...
Think
Introduction
Taking the Plunge: Get Ready to Be an Entrepreneur
Good Idea!: How To Get an Idea for Your Business
Good Timing: Should You Launch Your Business Part or Full Time?
Build It Or Buy It?: Starting a Business vs. Buying One
Plan
Choose Your Target: Defining Your Market
If You Build It, Will They Come?: Conducting Market Research
The Name Game: Naming Your Business
Make It Legal: Choosing a Business Structure
Plan of Attack: Creating a Winning Business Plan
Call in the Pros: Hiring a Lawyer and an Accountant
Fund
All in the Family: Financing Starts with Yourself and Friends and Relatives
Nothing Ventured, Nothing Gained: How To Find and Attract Investors
Looking for Loans: The Ins and Outs of Debt Financing
Fed Funds: How To Get Government Loans
Get Set...
Prepare
What's Your Deal?: Negotiating Successfully
Site Seeking: Choosing a Location for Your Business
Looking Good: Creating a Professional Image
Stock Answers: The Lowdown on Inventory
It's in the Mail: Setting Up Mailing Systems
Charging Ahead: Offering Your Customers Credit
Cover Your Assets: Getting Business Insurance
Staff Smarts: Hiring Employees
Perk Up: Setting Employee Policies and Benefits
Buy
Buyer's Guide: Business Equipment Basics
Business 24/7: Using Technology to Boost Your Productivity
Net Works: Building Your Company Website
Keep In Touch: Using Technology to Stay Connected
Go!
Market
Brand Aid: Building a Brand
Marketing Genius: Advertising and Marketing Your Business
Talking Points: How To Promote Your Business
Sell It!: Effective Selling Techniques
Now Serving: Offering Superior Customer Service
Engage
Net Sales: Online Advertising and Marketing
Social Studies: Social Media Marketing
Can You Relate?: Social Media Networking
Profit
Keeping Score: The Basics of Bookkeeping
Making a Statement: How To Create Financial Statements
On the Money: Effectively Managing Your Finances
Pay Day: How To Pay Yourself
Tax Talk: What You Need to Know About Your Taxes
Appendix Business and Government Resources
Glossary
Index
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