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Advertising Photography A Straightforward Guide to a Complex Industry

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ISBN-10: 1598634062

ISBN-13: 9781598634068

Edition: 2008

Authors: Lou Lesko, Bobbi Lane, Lou Lesko

List price: $39.99
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Written for both advertising photographers and those who are merely enthusiasts, Advertising Photography focuses on the advertising world, presenting the industry through real-world experience. To get ahead of the commercial advertising world, you need to be a master social networker, a savvy bid creator, a marketing guru, and a politician. This book includes key strategies to become skillful in each of these areas with advice from some of the top image-makers. Illustrated throughout with professional photographs, the book not only discusses various genres as a whole, but includes individual chapters for the most popular advertising genres, such as Fashion, Celebrity, Food, Car, and Travel.…    
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Book details

List price: $39.99
Copyright year: 2008
Publisher: Course Technology
Publication date: 10/23/2007
Binding: Paperback
Pages: 256
Size: 9.00" wide x 7.25" long x 0.75" tall
Weight: 1.496
Language: English

Lou Lesko started shooting fashion photography in San Francisco in 1984 when he was 19 years old, and he has also worked as a successful photojournalist and commercial director. He is currently the managing editor at the National Geographic Assignment Blog. Lou is one of the founders of PhotoCine News and the founder and chief chaos master at Blinkbid Software, business software for creative professionals.

Getting Noticed
The Players
The Bid
The Re-Bid
When the job awards
On the Set
Post Production And Delivery
Fashion Photographer
Celebrity Photographer
Beauty Photographer
Lifestyle Photographer
Food Photographer
Product Photographer
Car Photographer
Location, Travel and Resort Photographer
Digital Effect Photographer
Stock Photographer
Fabulous Stories
The Creative Process