Advertising Photography A Straightforward Guide to a Complex Industry

Name: Advertising Photography A Straightforward Guide to a Complex Industry
Price: 3.89 USD
Availability: InStock
ISBN: 9781598634068

ISBN-10: 1598634062

ISBN-13: 9781598634068

Edition: 2008

Authors: Lou Lesko, Bobbi Lane, Lou Lesko

List price: $39.99

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Description:

Written for both advertising photographers and those who are merely enthusiasts, Advertising Photography focuses on the advertising world, presenting the industry through real-world experience. To get ahead of the commercial advertising world, you need to be a master social networker, a savvy bid creator, a marketing guru, and a politician. This book includes key strategies to become skillful in each of these areas with advice from some of the top image-makers. Illustrated throughout with professional photographs, the book not only discusses various genres as a whole, but includes individual chapters for the most popular advertising genres, such as Fashion, Celebrity, Food, Car, and Travel.…

Book details

List price: $39.99
Copyright year: 2008
Publisher: Course Technology
Publication date: 10/23/2007
Binding: Paperback
Pages: 256
Size: 9.00" wide x 7.25" long x 0.75" tall
Weight: 1.496
Language: English

Lou Lesko started shooting fashion photography in San Francisco in 1984 when he was 19 years old, and he has also worked as a successful photojournalist and commercial director. He is currently the managing editor at the National Geographic Assignment Blog. Lou is one of the founders of PhotoCine News and the founder and chief chaos master at Blinkbid Software, business software for creative professionals.




Getting Noticed



The Players



The Bid



The Re-Bid



When the job awards



On the Set



Post Production And Delivery



Fashion Photographer



Celebrity Photographer



Beauty Photographer



Lifestyle Photographer



Food Photographer



Product Photographer



Car Photographer



Location, Travel and Resort Photographer



Digital Effect Photographer



Stock Photographer



Fabulous Stories



The Creative Process



Resources