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| Preface | |
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| Global Sport: The Transformation from Local to National to Global | |
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| "Global," "Globalization," "Sport": Clarifying the Core Concepts | |
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| Is Globalization Something New? | |
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| Sport: From Folk Pastimes to Sportification | |
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| Is Sport Something New? | |
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| Sportification | |
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| Political Economic Forces Shaping Globalization | |
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| Globalization from Above | |
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| Globalization from Below | |
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| Sport and Globalization from Above and Below | |
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| Cultural Forces Shaping Globalization | |
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| Homogenization (Americanization) Perspective | |
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| Hybridization Perspective | |
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| Polarization Perspective | |
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| Homogenization, Hybridization, and Polarization Perspectives and Sport | |
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| Forms of Globalization and Manifestations in Sport | |
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| Segmentation of the Global Sport Industry | |
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| Summary | |
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| References | |
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| Global Sport Organizations: Governing the World of Sport | |
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| Governing Global Sport: Global Sport Organizations | |
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| From International Sport Initiatives to Global Sport Organizations | |
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| The Olympic Movement and Its Network | |
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| International Olympic Committee | |
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| Organizing Committee of the Olympic Games | |
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| National Olympic Committees | |
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| International Sport Federations | |
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| Other Organizations Within the Olympic Movement Network | |
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| Global Issues Confronting the Olympic Movement | |
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| Females in the Olympics | |
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| The Amateur Issue | |
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| Inclusion of Athletes with Special Needs | |
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| International Sport Federations: GSOs Within the IOC | |
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| The Preeminent International Federation: F�d�ration Internationale de Football Association | |
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| Global Sport Organizations and Solo Sports | |
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| Association of Tennis Professionals | |
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| Women's Tennis Association | |
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| Multiple GSOs for a Sport: Professional Boxing | |
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| Global Sporting Organizations and International Games | |
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| Summary | |
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| Notes | |
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| References | |
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| Global Migration of Sports Labor | |
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| Human Migration: Past and Present | |
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| The Migration of Sports Labor: Sports Workers Throughout the World | |
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| Sports-Labor Migration Within Nations | |
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| Sports-Labor Migration: Intra - and Intercontinental Migration | |
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| Global Patterns of Migration Among Sports Labor in Selected Sports | |
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| Sports-Labor Migration and Soccer | |
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| Sports-Labor Migration and Basketball | |
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| Sports-Labor Migration and Ice Hockey | |
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| Sports-Labor Migration and Baseball | |
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| Sports-Labor Migration and Intercollegiate Sports | |
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| Sports-Labor Migration and the Olympic Games | |
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| Related Features of Sports Migration | |
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| Sports Migrants' Motivations | |
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| Recruitment of Sports Labor | |
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| Consequences of Sports-Labor Migration | |
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| Summary | |
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| Notes | |
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| References | |
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| The Global Sport Industry: Production and Promotion | |
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| The Rise of Factory Manufacturing | |
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| The Growth of Commercial Sports | |
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| Manufacturing in the Global Economy | |
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| Global Sporting Goods Manufacturing: From Humble Beginnings to Transnational Corporations | |
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| Wilson Sporting Goods | |
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| Adidas AG | |
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| Reebok International | |
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| Mizuno Corporation | |
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| Nike, Inc. | |
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| Sporting Goods Manufacturing in the Global Economy: The Case of Nike | |
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| Nike's Asian Factories: Not a Pretty Sight | |
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| Nike's Responses to Factory Reports and the Social Movement | |
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| Nike's New Initiatives: A Commitment to Reform or a Public Relations Ploy? | |
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| Beyond Sport Production to Sport Promotion | |
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| Individual Athlete Endorsements | |
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| Event and Team Sponsorships | |
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| Summary | |
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| Notes | |
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| References | |
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| Global Sport and Global Mass Media | |
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| Mass Communication, Mass Media, and Media Sport | |
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| Social Roles of the Mass Media | |
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| Global Organizations and the Mass Media | |
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| Conglomerate Media Ownership | |
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| The Global Media Sport Complex | |
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| Articulations Between the Mass Media and Sport | |
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| Media Technology and Commercial Sport Evolve Together | |
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| Overlapping Ownership of Media and Sport Organizations | |
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| The Symbiosis Between Television and Sport | |
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| Enhancing Sport Revenue via Television | |
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| The Market for Broadcast Rights | |
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| Transnational Corporate Sport Sponsorships | |
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| Media as Public Relations Tool for Global Sport | |
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| New Media and Global Sports | |
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| The Internet | |
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| Video Games | |
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| Twitter, Facebook, MySpace, and YouTube | |
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| Online Sport Gambling | |
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| Media Sport and Deterritorialization of Fans | |
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| Global Media Sport and Gender | |
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| Summary | |
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| Notes | |
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| References | |
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| Global Politics and Sport | |
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| Political Intervention in Sports | |
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| Sport and the Promotion of Political Ideology | |
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| Advancing National Unity and Recognition Through Sport | |
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| Sport As an Instrument of International Politics and Diplomacy | |
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| Promoting Nazism: The 1936 Olympic Games | |
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| Promoting Communism: The Soviet Sport System | |
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| East Germany and the People's Republic of China: Adopting the Soviet Sport Model | |
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| The United States: Joining Other Countries in Sport Politics | |
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| New and Smaller Nations Adopt the Model | |
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| Developing Countries and National Unification Through Sport | |
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| The African Continent and African States | |
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| National Embarrassments Through Sport | |
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| Geopolitical Censorship in Sport: Nation-Led Boycotts | |
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| Global Politics Within Sport | |
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| The Politics of Gender Inequality in Global Sport | |
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| The Politics of Racial Inequality in Global Sport | |
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| Politics Within the IOC and FIFA | |
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| IOC | |
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| FIFA | |
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| Political Dissent at Global Sports Events | |
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| Summary | |
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| Notes | |
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| References | |
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| Global Sport: Future Issues and Trends | |
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| Global Population Trends and Sport | |
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| World Population Growth | |
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| Population Composition | |
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| Increasing Global Urbanization | |
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| The Future of Global Sport Organizations | |
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| The Olympic Movement: The IOC, the Preeminent GSO | |
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| Migration of Sport Labor in the Future | |
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| Global Sport-Industry Production in the Future | |
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| Future Labor Issues in Sporting Goods and Equipment | |
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| Future Technology and Sporting Goods and Equipment | |
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| The Future of Media Sports | |
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| Television Coverage | |
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| Television Technology and Sports Viewing | |
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| Internet Technology and Sports Spectatorship | |
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| Video Technology and Sports Video Games | |
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| Sports Blogging | |
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| Sport Politics and the Future | |
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| Summary | |
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| References | |
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| Index | |
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| About the Author | |