Innovator's Cookbook Essentials for Inventing What Is Next

ISBN-10: 1594485585

ISBN-13: 9781594485589

Edition: 2011

Authors: Steven Johnson

List price: $18.00 Buy it from $2.49
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Description:

Essential reading-and progressive thinking-on the subject of innovation, from the national bestselling author. Steven Johnson, an acknowledged bestselling leader on the subject of innovation, gathers-for a foundational text on the subject of innovation-essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.
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Book details

List price: $18.00
Copyright year: 2011
Publisher: Penguin Publishing Group
Publication date: 10/4/2011
Binding: Paperback
Pages: 272
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.550
Language: English

Steven Johnson is an American popular science writer and media theorist. He was born on June 6, 1968, and grew up in Washington, D.C. He completed his undergraduate degree at Brown University, where he studied semiotics, and later went on to receive his graduate degree in English Literature from Columbia University. Johnson writes mainly on "the intersection of science, technology and personal experience." His most recent work, How We Got to Now: Six Innovations That Made the Modern World, was the subject of a six-part series on PBS, which he also hosted. His other works include: Future Perfect: The Case for Progress in a Networked Age; Where Good Ideas Come From: The Natural History of Innovation; The Invention of Air: A Story of Science, Faith, Revolution and the Birth of America; and The Ghost Map: The Story of London's Most Terrifying Epidemic-and How it Changed Science, Cities and the Modern World.

Introdution
Essays
The Discipline of innovation
"Nobody Cares What You Do in There": The Low Road
How to Kill Creativity
The Rise of the Creative Class
The Rules of Innovation
Customers as Innovators: A New Way to Create Value
Innovation Blowback: Disruptive Management Practices from Asia
The Process of Social Innovation
Venturesome Consumption
A Conversation with Brian Eno
A Conversation with Beth Noveck
A Conversation with Jon Schnur
A Conversation with Tom Keliey
A Conversation with Katie Salen
A Conversation with Ray Ozzie
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