Design Elements, Typography Fundamentals A Graphic Style Manual for Understanding How Typography Affects Design

Name: Design Elements, Typography Fundamentals A Graphic Style Manual for Understanding How Typography Affects Design
Price: 4.68 USD
Availability: InStock
ISBN: 9781592537679

ISBN-10: 1592537677

ISBN-13: 9781592537679

Edition: 2012

Authors: Kristin Cullen

List price: $32.99

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Description:

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey,Design Elements: Typography Fundamentalsuses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

Book details

List price: $32.99
Copyright year: 2012
Publisher: Quarto Publishing Group USA
Publication date: 6/1/2012
Binding: Paperback
Pages: 160
Size: 8.25" wide x 10.25" long x 0.50" tall
Weight: 1.342
Language: English

Kristin Cullen teaches graphic design at the University of Cincinnati and has also taught at the University of Illinois and the Rhode Island School of Design. For years, she worked as a designer at award-winning Chicago design firms, where she created a wide range of communication materials. She lives in Cincinnati, OH. http: //www.kristincullen.com



Introdution



Type In Context


Definition and Function


In Practice



Essential Elements


Anatomy and Terminology



On Typefaces


Categories of Type


Selection Considerations


In Combination



Typesetting Factors


Space and Spacing


Alignments and Paragraphs


Hierarchy


Aesthetic Tailoring



Structure


Baseline Alignment


Grid Systems


Alternate Methods


Appendices


Readings


Contributors


Image Credits


Index


Acknowledgments


About the Author