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Design Elements, Typography Fundamentals A Graphic Style Manual for Understanding How Typography Affects Design

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ISBN-10: 1592537677

ISBN-13: 9781592537679

Edition: 2012

Authors: Kristin Cullen

List price: $32.99
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Description:

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey,Design Elements: Typography Fundamentalsuses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
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Book details

List price: $32.99
Copyright year: 2012
Publisher: Quarto Publishing Group USA
Publication date: 6/1/2012
Binding: Paperback
Pages: 160
Size: 8.00" wide x 9.75" long x 0.50" tall
Weight: 1.584
Language: English

Kristin Cullen teaches graphic design at the University of Cincinnati and has also taught at the University of Illinois and the Rhode Island School of Design. For years, she worked as a designer at award-winning Chicago design firms, where she created a wide range of communication materials. She lives in Cincinnati, OH. http: //www.kristincullen.com

Introdution
Type In Context
Definition and Function
In Practice
Essential Elements
Anatomy and Terminology
On Typefaces
Categories of Type
Selection Considerations
In Combination
Typesetting Factors
Space and Spacing
Alignments and Paragraphs
Hierarchy
Aesthetic Tailoring
Structure
Baseline Alignment
Grid Systems
Alternate Methods
Appendices
Readings
Contributors
Image Credits
Index
Acknowledgments
About the Author