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| Introduction | |
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| Measurement Conversion Charts | |
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| Millimeters, Points, and Picas to Inches | |
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| Inch Decimals to Inch Fractions | |
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| Conversion Formulas | |
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| Metric to Imperial Equivalents | |
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| Copyright and Trademark Standards | |
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| Copyright | |
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| Public Domain | |
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| Transferring Rights | |
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| Trademarks and Service Marks | |
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| Proofreading and Copywriting | |
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| Proofreaders' Symbols | |
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| Footnotes | |
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| Abbreviation Guide | |
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| Number and Numeral Usage | |
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| Imaging and Color | |
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| Image File Formats | |
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| Photographic Options | |
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| Standard Camera Formats and Sizes | |
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| Halftone Screens | |
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| Tint Values for Halftone Screens | |
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| Duotones | |
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| Finding the Best Scanning Resolution | |
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| Scaling an Image | |
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| Type | |
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| Type Basics and Terminology | |
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| Categorizing Typefaces | |
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| Serif and Sans Serif | |
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| Measuring Type | |
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| Type Guide | |
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| Type Specimens: Display Typefaces | |
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| Ways to Identify Typefaces | |
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| Text Typefaces | |
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| Paper | |
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| North American Sheet Sizes | |
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| International, or ISO, Sheet Sizes | |
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| Basis Weight Equivalents | |
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| Grammage | |
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| Converting Basis Weight to Grammage | |
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| Caliper, Bulk, and PPI | |
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| Basis Weight/Caliper Equivalents | |
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| PPI Formula | |
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| Finishes | |
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| Grain | |
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| Getting the Most from a Sheet | |
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| Paper Estimator | |
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| Paper Usage Guide | |
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| Bindings and Folds | |
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| Standard Binding Types | |
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| Which Binding Method Works Best? | |
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| Common Fold Styles | |
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| Tolerances for Gatefolds, Barrel, or Roll Folds | |
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| Envelopes and Folders | |
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| Envelope Construction | |
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| Standard Envelope Styles and Sizes | |
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| Window Size and Position | |
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| International Envelope Sizes | |
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| Printing Considerations for Envelopes | |
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| Pocket Folder Styles | |
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| Printing Considerations for Pocket Folders | |
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| Packaging Styles | |
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| Tray-Style Cartons | |
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| Basic Tube-Style Cartons | |
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| Basic Closure Types | |
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| Folders, Sleeves, and Other Types of Folding Cartons | |
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| Set-up Boxes | |
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| Basic Set-up Construction | |
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| Common Styles of Stock Plastic Containers | |
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| Postal Standards | |
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| General Mail Classifications and Requirements | |
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| Size Requirements for Flat Mail | |
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| Thickness Requirements for Flat Mail | |
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| Size Requirements for Packages | |
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| Package Standards for Mailing | |
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| Rate Classifications and Delivery Time for International Mail | |
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| Extra USPS Services | |
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| Label Standards for Automated Mailing | |
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| Business Reply and Courtesy Reply Mail | |
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| Mail Piece Design Expertise | |
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| Sealing Self-Mailers | |
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| Postal Websites | |
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| Bar Code Standards | |
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| General Standards for UPC Bar Codes | |
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| Guide to Color-Correct Barcoding | |
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| Reflectance Values of Four-Color Combinations on Uncoated Stock | |
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| Paper Bags | |
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| Plastic Bags | |
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| Printing and Finishing | |
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| General Guide to Printing Processes | |
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| Trapping Tolerances | |
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| Types of Offset Lithography | |
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| Cutting and Trimming | |
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| Finishing Techniques | |
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| Offset Inks | |
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| Varnishes and protective liquid coatings | |
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| Glossy versus Matte Finishes | |
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| Laminates | |
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| Proofing Methods | |
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| Glossary | |
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| Recommended Reading | |
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| Process Color Finder | |
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| Index | |
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| About the Author | |