Forms, Folds, and Sizes All the Details Graphic Designers Need to Know but Can Never Find

ISBN-10: 1592530540

ISBN-13: 9781592530540

Edition: 2004

Authors: Poppy Evans

List price: $30.00 Buy it from $10.48
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Completely practical, with only the most needed information, this title provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and metric conversion charts.
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Book details

List price: $30.00
Copyright year: 2004
Publisher: Quarto Publishing Group USA
Publication date: 5/1/2004
Binding: Paperback
Pages: 264
Size: 5.75" wide x 8.25" long x 1.00" tall
Weight: 1.188
Language: English

Poppy Evans is an award-winning writer and graphic designer who teaches and lectures on art and design. Most recently, she served as Assistant Professor at the Art Academy of Cincinnati where she taught for 16 years. Now retired, she continues to teach art and design at local colleges and universities. Her background includes serving as managing editor for HOW magazine and as board member for HOW magazine's Editorial Advisory Board. She is also a former board member for Cincinnati AIGA. In addition to co-authoring the Exploring the Elements of Design, she is the author of Exploring Publication Design, 12 other book titles for graphic designers, and hundreds of magazine articles. Prior to teaching and writing for the design industry, she worked for many years as a graphic designer and magazine art director.

Measurement Conversion Charts
Millimeters, Points, and Picas to Inches
Inch Decimals to Inch Fractions
Conversion Formulas
Metric to Imperial Equivalents
Copyright and Trademark Standards
Public Domain
Transferring Rights
Trademarks and Service Marks
Proofreading and Copywriting
Proofreaders' Symbols
Abbreviation Guide
Number and Numeral Usage
Imaging and Color
Image File Formats
Photographic Options
Standard Camera Formats and Sizes
Halftone Screens
Tint Values for Halftone Screens
Finding the Best Scanning Resolution
Scaling an Image
Type Basics and Terminology
Categorizing Typefaces
Serif and Sans Serif
Measuring Type
Type Guide
Type Specimens: Display Typefaces
Ways to Identify Typefaces
Text Typefaces
North American Sheet Sizes
International, or ISO, Sheet Sizes
Basis Weight Equivalents
Converting Basis Weight to Grammage
Caliper, Bulk, and PPI
Basis Weight/Caliper Equivalents
PPI Formula
Getting the Most from a Sheet
Paper Estimator
Paper Usage Guide
Bindings and Folds
Standard Binding Types
Which Binding Method Works Best?
Common Fold Styles
Tolerances for Gatefolds, Barrel, or Roll Folds
Envelopes and Folders
Envelope Construction
Standard Envelope Styles and Sizes
Window Size and Position
International Envelope Sizes
Printing Considerations for Envelopes
Pocket Folder Styles
Printing Considerations for Pocket Folders
Packaging Styles
Tray-Style Cartons
Basic Tube-Style Cartons
Basic Closure Types
Folders, Sleeves, and Other Types of Folding Cartons
Set-up Boxes
Basic Set-up Construction
Common Styles of Stock Plastic Containers
Postal Standards
General Mail Classifications and Requirements
Size Requirements for Flat Mail
Thickness Requirements for Flat Mail
Size Requirements for Packages
Package Standards for Mailing
Rate Classifications and Delivery Time for International Mail
Extra USPS Services
Label Standards for Automated Mailing
Business Reply and Courtesy Reply Mail
Mail Piece Design Expertise
Sealing Self-Mailers
Postal Websites
Bar Code Standards
General Standards for UPC Bar Codes
Guide to Color-Correct Barcoding
Reflectance Values of Four-Color Combinations on Uncoated Stock
Paper Bags
Plastic Bags
Printing and Finishing
General Guide to Printing Processes
Trapping Tolerances
Types of Offset Lithography
Cutting and Trimming
Finishing Techniques
Offset Inks
Varnishes and protective liquid coatings
Glossy versus Matte Finishes
Proofing Methods
Recommended Reading
Process Color Finder
About the Author
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