Tanning of America How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

Name: Tanning of America How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
Price: 5.7 USD
Availability: InStock
ISBN: 9781592407385

ISBN-10: 1592407382

ISBN-13: 9781592407385

Edition: N/A

Authors: Steve Stoute

List price: $17.00

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Description:

The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer—the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America.…

Book details

List price: $17.00
Publisher: Penguin Publishing Group
Publication date: 8/7/2012
Binding: Paperback
Pages: 320
Size: 5.20" wide x 7.90" long x 0.70" tall
Weight: 0.484
Language: English



Introduction


Overture: Tanning in Trans-La-Tion



How Tanning Happened



Walk This Way



Hard Knock Life



For Us by Us



All Business is Show Business



The Power, Pitfalls, and Potential of Tanning



Marketing CDS with Shoelaces



Mirrors and the Velvet Rope



Future Shock Remix



Selling Mind-Sets, Not Products



The Future of the Tan World



1520 Sedgwick Avenue-1600 Pennsylvania Avenue



Tan is the New Cool


Coda: Culture's Next In-Car-Na-Tion


Acknowledgments