Tanning of America How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
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Description: The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer—the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of Americaprovides that very translation guide. Drawing from his company’s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider’s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $17.00
Publisher: Penguin Publishing Group
Publication date: 8/7/2012
Size: 5.50" wide x 8.25" long x 0.75" tall
|Overture: Tanning in Trans-La-Tion|
|How Tanning Happened|
|Walk This Way|
|Hard Knock Life|
|For Us by Us|
|All Business is Show Business|
|The Power, Pitfalls, and Potential of Tanning|
|Marketing CDS with Shoelaces|
|Mirrors and the Velvet Rope|
|Future Shock Remix|
|Selling Mind-Sets, Not Products|
|The Future of the Tan World|
|1520 Sedgwick Avenue-1600 Pennsylvania Avenue|
|Tan is the New Cool|
|Coda: Culture's Next In-Car-Na-Tion|