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Tanning of America How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

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ISBN-10: 1592407382

ISBN-13: 9781592407385

Edition: N/A

Authors: Steve Stoute

List price: $17.00
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Description:

The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer—the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of Americaprovides that very translation guide. Drawing from his company’s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider’s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.
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Book details

List price: $17.00
Publisher: Penguin Publishing Group
Publication date: 8/7/2012
Binding: Paperback
Pages: 320
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.770
Language: English

Introduction
Overture: Tanning in Trans-La-Tion
How Tanning Happened
Walk This Way
Hard Knock Life
For Us by Us
All Business is Show Business
The Power, Pitfalls, and Potential of Tanning
Marketing CDS with Shoelaces
Mirrors and the Velvet Rope
Future Shock Remix
Selling Mind-Sets, Not Products
The Future of the Tan World
1520 Sedgwick Avenue-1600 Pennsylvania Avenue
Tan is the New Cool
Coda: Culture's Next In-Car-Na-Tion
Acknowledgments