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It's Not What You Sell, It's What You Stand For Why Every Extraordinary Business Is Driven by Purpose

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ISBN-10: 1591844479

ISBN-13: 9781591844471

Edition: 2011

Authors: Roy M. Spence Jr., Haley Rushing

List price: $18.00
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Description:

"Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money." -Jim Collins, author of Good to GreatOver the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows. As Spence writes, "Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you…    
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Book details

List price: $18.00
Copyright year: 2011
Publisher: Penguin Publishing Group
Publication date: 10/25/2011
Binding: Paperback
Pages: 336
Size: 5.51" wide x 8.19" long x 1.38" tall
Weight: 0.638
Language: English

Ann Howard Creel was born on July 24, 1953. By the age of ten she was writing daily in a diary, and by the age of twelve she had written a novel. She attended the University of Texas, received a degree in nursing, and became a Registered Nurse. After moving to California in 1985 she went back to school and earned a Master's degree. She loved her nursing career, but the urge to write never left her, so she began to write again at night after work when she moved to Colorado. She took two creative writing courses in Durango, Colorado and then wrote her first novel, Water at the Blue Earth. She still works as a school nurse in the Denver area and writes part-time. Her titles include A Ceiling…    

Foreword
Introduction
Purpose Principles
What Is a Purpose and Why Should You Want One?
Discovering Your Purpose
Articulating Your Purpose
Building an Organization That Makes a Difference
Find the Thrill!
Have the Will!
Ignite the Passion!
Becoming a Leader of Great Purpose
Stewards of Purpose
Purpose-Based Leadership Principles
Bringing Your Purpose to Life in the Marketplace
Fulfilling the Promise of the Purpose
Southwest Airlines: How Purpose Can Take You Higher
Wal-Mart: How Purpose Can Make You Better
BMW: How Purpose Can Accelerate Your Momentum
Norwegian Cruise Line: How Purpose Can Set You Free from the Sea of Sameness
Membership Organizations
AARP: How Purpose Can Move You from Discounts to What Counts
Nonprofit Organizations
American Red Cross: How Purpose Can Create Common Ground on Higher Ground
American Legacy Foundation: How Purpose Is Activated Through Insight
Higher Education
American Council on Education: How Purpose Can Create a Grassroots Movement
Texas A&M: How Purpose Can Explain the Unexplainable
Sports Organizations
PGA Tour: How Purpose Can Tee You Up to Be Exceptional
Summary
Key Principles from the Book
Acknowledgments
Notes
Bibliography
Index