Reality Check The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Name: Reality Check The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
Availability: InStock
ISBN: 9781591843948

ISBN-10: 1591843944

ISBN-13: 9781591843948

Edition: 2011

Authors: Guy Kawasaki

List price: $18.00

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"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. Reality Checkis Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects,…

Book details

List price: $18.00
Copyright year: 2011
Publisher: Penguin Group (USA) Incorporated
Publication date: 2/22/2011
Binding: Paperback
Pages: 496
Size: 5.50" wide x 8.50" long x 1.25" tall
Weight: 0.880
Language: English

Guy Kawasaki was born in Honolulu, Hawaii on August 30, 1954. He received a BA in psychology from Stanford University and an MBA from UCLA. He was the chief evangelist of Apple. He is the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. His has written ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.