Curse of the Mogul What's Wrong with the World's Leading Media Companies
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Description: If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogullays bare the inexcusable financial performance beneath big Media's false veneer of power. By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $17.00
Copyright year: 2011
Publisher: Penguin Publishing Group
Publication date: 2/22/2011
Size: 5.50" wide x 8.25" long x 1.00" tall
|Introduction: The Curse of the Mogul|
|The Media Landscape|
|The Landscape of Competitive Advantage|
|The Structure of Media Industries|
|Debunking Media Myths|
|The Internet Is Not Your Friend|
|The Segments and the Strategies|
|Content Is Not King: Movies, Music, and Books|
|Efficient Operations in Media: Do You Think I'm Sexy?|
|Putting It All Together: Networks and Databases|
|Managing Competition in Media: Can't We All Just Get Along?|
|All (Profitable) Media Is Local: Newspapers, Theaters, and Communications|
|Reinforcing Competitive Advantage in Media|
|Good Mogul/Bad Mogul: The Sources of Success and Failure|
|Bad Mogul: Media Mergers and Acquisitions|
|Media M&A That Works: One That Happened and One That Didn't|
|Good Mogul: The Outperformers|
|Epilogue: The Future of Media: The End of the Curse?|