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Damage Control Why Everything You Know about Crisis Management Is Wrong

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ISBN-10: 1591841542

ISBN-13: 9781591841548

Edition: 2007

Authors: Eric Dezenhall, John Weber

List price: $24.95
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Contrarian, in-your-face advice from two masters of crisis management Much of the conventional wisdom about damage control and crisis PR is self-serving, self- congratulatory, self-deceivingand flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble. If youre facing a lawsuit, a sex scandal, a defective product, or allegations of insider trading, other PR experts will tell you to stay positive, get your message out, and everything will be just fine. But happy talk doesnt help much during a real crisis, and its easy to lose sight of your real priorities. In a trial, for instance, you might want the whole world to think youre a wonderful person, but all that matters is whether twelve jurors think youre guilty. Dezenhall and Weber are especially dismayed by flacks who compare every problem to the famous Tylenol/cyanide episode of 1982supposedly proof that making nice, admitting fault, and taking immediate corrective action is all you need to do. In reality, Tylenols situation was nothing like the typical corporate crisis. The authors share many powerful lessons, including: the difference between a nuisance, a problem, and a crisis when you cant get them to like you, get them not to attack you its not about facts; its about symbols the best case studies are the ones youll never hear about good deeds wont position you out of the line of fire Damage Controlwill reveal what works, what doesnt, and how to really survive a career- threatening situation. It will be the definitive book on this subject for years to come.
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Book details

List price: $24.95
Copyright year: 2007
Publisher: Penguin Group (USA) Incorporated
Publication date: 4/19/2007
Binding: Hardcover
Pages: 224
Size: 6.00" wide x 8.50" long x 0.75" tall
Weight: 0.682
Language: English

Eric Dezenhall is the CEO of Dezenhall Resources in Washington, D.C. He began his career in the White House Office of Communications during the Reagan presidency. Prior to starting his own firm, he worked at an international public relations agency and a political consulting firm. He is also the author of Nail ’Em: Confronting High-Profile Attacks on Celebrities and Businesses. His forthcoming novel The Devil Himself will be published by Thomas Dunne/St. Martin’s in the summer of 2011.John Weber is the president of Dezenhall Resources and the firm’s second partner. He oversees client services and is the primary liaison with its affiliate agencies in the United States and Europe. Weber previously served as a senior manager at three of the world’s largest public relations firms. He began his career in marketing and advertising.

The Tylenol case isn't the model for every crisis
Know the difference between a nuisance, a problem, a crisis, and a marketplace assault
Blame and resentment
Offense wins, defense loses
Cloak every argument in a principle
Preach to the choir
Damage control means more than having to say you're sorry
A crisis well managed is a tale of redemption
When you can't make them like you, make them stop attacking you
Do the media's job for them
When the judge and jury need to know
Write your own case history
Know when to fold them
The best case studies are the ones you'll never hear about
In crisis, personality trumps planning
Know whose side your team is on
The crisis in your future