Culting of Brands Turn Your Customers into True Believers

Name: Culting of Brands Turn Your Customers into True Believers
Price: 16.03 USD
Availability: InStock
ISBN: 9781591840961

ISBN-10: 1591840961

ISBN-13: 9781591840961

Edition: 4th 2005

Authors: Douglas Atkin

List price: $24.00

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Description:

Douglas Atkin explores how companies can cultivate fanatical customer loyalty. Harley Davidson, Saturn, Ben & Jerry's & JetBlue have all achieved cult status by making their customers feel special, part of an exclusive group. The benefits reaped by the companies concerned are described in detail.

Book details

List price: $24.00
Edition: 4th
Copyright year: 2005
Publisher: Penguin Publishing Group
Publication date: 5/31/2005
Binding: Paperback
Pages: 256
Size: 5.59" wide x 8.46" long x 0.55" tall
Weight: 0.506
Language: English