Art of the Start The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Name: Art of the Start The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Price: 2.7 USD
Availability: InStock
ISBN: 9781591840565

ISBN-10: 1591840562

ISBN-13: 9781591840565

Edition: 2004

Authors: Guy Kawasaki

List price: $27.95

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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Startwill give you the essential steps to launch great products, services, and companieswhether you are dreaming of starting the next Microsoft or a not-for-profit thats going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their…

Book details

List price: $27.95
Copyright year: 2004
Publisher: Penguin Group (USA) Incorporated
Publication date: 9/9/2004
Binding: Hardcover
Pages: 226
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.946
Language: English

Guy Kawasaki was born in Honolulu, Hawaii on August 30, 1954. He received a BA in psychology from Stanford University and an MBA from UCLA. He was the chief evangelist of Apple. He is the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. His has written ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.



Contents A friend is one to whom you can pour out the contents of your heart, chaff and grain alike. Knowing that the gentlest of hands will take and sift it, keep what is worth keeping, and with a breath of kindness, blow the rest away. ï¿½anonymous Read Me Firstxi


Causation



The Art of Starting


Articulation



The Art of Positioning



The Art of Pitching



The Art of Writing a Business Plan


Activation



The Art of Bootstrapping



The Art of Recruiting



The Art of Raising Capital


Proliferation



The Art of Partnering



The Art of Branding



The Art of Rainmaking


Obligation



The Art of Being a Mensch


Afterword


Index