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| Introduction | |
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| Self-Diagnosis: Do You Have the Right Stuff to Start a Business? | |
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| The Makings of an Entrepreneur | |
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| Background | |
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| It May Be Right for You | |
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| Summing Up | |
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| Finding and Evaluating the Opportunity: Is It Real and Large Enough? | |
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| Characteristics of an Opportunity | |
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| Where to Look for Opportunities | |
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| From Identification to Evaluation | |
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| Summing Up | |
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| Organizing the Enterprise: Which Form Is Best for You? | |
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| Sole Proprietorship | |
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| Partnership | |
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| C Corporations | |
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| S Corporations | |
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| The Limited Liability Company | |
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| Which Form Makes Sense for You? | |
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| Summing Up | |
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| Building a Business Model and Strategy: How They Work Together | |
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| Your Business Model | |
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| Strategy | |
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| Summing Up | |
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| Writing a Business Plan: The Basics | |
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| The Purposes of a Business Plan | |
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| Suggested Format | |
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| Style | |
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| Final Thoughts | |
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| Summing Up | |
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| Financing the Business: Where's the Money? | |
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| A Life-Cycle View of Financing | |
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| Life-Cycle Financing of the Entrepreneurial Company | |
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| Financing Growth at eBay | |
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| Other Forms of External Financing | |
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| Matching Assets and Financing | |
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| Summing Up | |
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| Angels and Venture Capitalists: For Serious Outside Equity | |
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| Business Angels | |
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| Venture Capitalists | |
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| Making a Presentation | |
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| A Caveat on Taking VC Capital | |
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| Summing Up | |
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| Going Public: Adventures in the Capital Markets | |
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| Pros and Cons of Going Public | |
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| The Makings of an IPO Candidate | |
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| The Role of the Investment Bank | |
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| The IPO Process in a Nutshell | |
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| Alternatives to an IPO | |
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| Summing Up | |
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| Enterprise Growth: The Challenge to Management | |
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| The Impact of Growth | |
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| Sustaining Growth | |
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| The Management Challenge | |
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| Is It Time to Change the Guard? | |
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| Summing Up | |
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| Keeping the Entrepreneurial Spirit Alive: The Ultimate Challenge of Success | |
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| Three Challenges | |
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| What Entrepreneurial Leaders Must Do | |
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| Summing Up | |
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| Harvest Time: Reaping What You've Sown | |
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| Why Entrepreneurs Cash Out | |
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| Harvesting Mechanisms | |
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| What's It Worth? | |
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| Summing Up | |
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| Understanding Financial Statements | |
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| Breakeven Analysis | |
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| Valuation Concepts | |
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| Online Help When You Need It | |
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| Rule 144 | |
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| Notes | |
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| Glossary | |
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| For Further Reading | |
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| Index | |
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| About the Subject Adviser | |
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| About the Writer | |