Authenticity What Consumers Really Want

ISBN-10: 1591391458

ISBN-13: 9781591391456

Edition: 2007

Authors: James H. Gilmore, B. Joseph Pine

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Book details

List price: $35.00
Copyright year: 2007
Publisher: Harvard Business Review Press
Publication date: 10/18/2007
Binding: Hardcover
Pages: 320
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.386
Language: English

Authenticity: The New Business Imperative
The Appeal of Real
The Demand for Authenticity: Why Now?
Drivers of the New Consumer Sensibility
The Supply of Inauthenticity: What's Going On?
Reality, Fakery, and Three Axioms of Authenticity
Rendering Authenticity: What to Do
Five Genres of Authenticity
Fake, Fake, It's All Fake: Why Offerings Are Inauthentic
Lessons from Philosophy
The Real/Fake Reality: How Offerings Become Authentic
Two Time-Honored Standards of Authenticity
Deconstructing Authenticity: How to Assess Your Business
Ten Elements of Authenticity
From Marketing to Placemaking: Being What You Say You Are
The Placemaking Portfolio
From Strategy to Decision Making: Being True to Self
Here-and-Now Space
Finding Authenticity: The Right Direction for You
Real/Fake Polarities
About the Authors
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