Authenticity What Consumers Really Want

Name: Authenticity What Consumers Really Want
Availability: InStock
ISBN: 9781591391456

ISBN-10: 1591391458

ISBN-13: 9781591391456

Edition: 2007

Authors: James H. Gilmore, B. Joseph Pine

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Book details

List price: $35.00
Copyright year: 2007
Publisher: Harvard Business Review Press
Publication date: 10/18/2007
Binding: Hardcover
Pages: 320
Size: 6.54" wide x 9.53" long x 0.48" tall
Weight: 1.386
Language: English



Preface



Authenticity: The New Business Imperative


The Appeal of Real



The Demand for Authenticity: Why Now?


Drivers of the New Consumer Sensibility



The Supply of Inauthenticity: What's Going On?


Reality, Fakery, and Three Axioms of Authenticity



Rendering Authenticity: What to Do


Five Genres of Authenticity



Fake, Fake, It's All Fake: Why Offerings Are Inauthentic


Lessons from Philosophy



The Real/Fake Reality: How Offerings Become Authentic


Two Time-Honored Standards of Authenticity



Deconstructing Authenticity: How to Assess Your Business


Ten Elements of Authenticity



From Marketing to Placemaking: Being What You Say You Are


The Placemaking Portfolio



From Strategy to Decision Making: Being True to Self


Here-and-Now Space



Finding Authenticity: The Right Direction for You


Real/Fake Polarities


Notes


Acknowledgments


Index


About the Authors