Marketbusters 40 Strategic Moves That Drive Exceptional Business Growth

ISBN-10: 1591391237

ISBN-13: 9781591391234

Edition: 2005

Authors: Rita Gunther McGrath, Ian C. MacMillan

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Description:

The authors identify powerful strategic moves that they call 'Marketbusters' - approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, & ultimately deliver blockbuster growth.
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Book details

List price: $38.00
Copyright year: 2005
Publisher: Harvard Business Review Press
Publication date: 4/1/2005
Binding: Hardcover
Pages: 272
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.298
Language: English

MarketBusting strategies
Transform your customers' experience
Transform your offerings and their attributes
Redefine your profit drivers
Exploit industry shifts
Exploit emerging opportunities
Executing MarketBusting strategies
MarketBuster case study : Royal Insurance Italy
The 40 MarketBusting moves
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