Building Social Business The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

ISBN-10: 1586489569

ISBN-13: 9781586489564

Edition: N/A

Authors: Muhammad Yunus

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Description:

Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.
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Book details

List price: $18.50
Publisher: PublicAffairs
Publication date: 5/10/2011
Binding: Paperback
Pages: 256
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.594
Language: English

Introduction: Social Business-From Dream to Reality
Why Social Business?
Growing Pains
Lessons in Adaptation and Change from the Story of Grameen Danone
Launching a Social Business
To Cure One Child
A Case of Social Business in Healthcare
Legal and Financial Frameworks for Social Business
Grameen Veolia Water
A Social R&D Project for Addressing the World Water Crisis
Creating a Global Infrastructure for Social Business
Glimpses of Tomorrow
More Social Businesses Are on the Way
The End of Poverty
The Time Is Here
Index
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