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Medium Is the Massage

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ISBN-10: 1584230703

ISBN-13: 9781584230700

Edition: 3rd 2001 (Reprint)

Authors: Marshall McLuhan, Quentin Fiore

List price: $13.95
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Book details

List price: $13.95
Edition: 3rd
Copyright year: 2001
Publisher: Gingko Press, Incorporated
Binding: Paperback
Pages: 160
Size: 4.25" wide x 7.00" long x 0.25" tall
Weight: 0.440
Language: English

A poetry professor turned media theorist---or media guru, as some in the press called him at the time---Marshall McLuhan startled television watchers during the 1960's with the notion that the medium they were enthralled by was doing more than transmitting messages---it was the message: Its rapid-fire format, mixing programs and advertisements, conveyed as much as---or more than---any single broadcast element. McLuhan grew up in the prairie country of the Canadian West and studied English at the University of Manitoba and Cambridge University. As television entered a period of huge growth during the 1950's, McLuhan, then a college professor, became interested in advertising. He thought of…