How to Write a Book Proposal

ISBN-10: 158297702X

ISBN-13: 9781582977027

Edition: 4th 2011 (Revised)

Authors: Michael Larsen

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The fourth edition of this Writer’s Digest classic has been updated with information on online promotion techniques and an expanded resources section with current websites, contact information and recommended reading, as well as new sample proposals. It remains the definitive resource for crafting effective book proposals. Readers will learn how to test market the potential of a book idea and effectively and communicate that potentail in a proposal. How to choose the best editors and publishers for a particular proposal and create a professional-looking proposal package that will spur a publisher to make their best offer are also detailed.
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Book details

List price: $22.99
Edition: 4th
Copyright year: 2011
Publisher: F&W Media, Incorporated
Publication date: 4/18/2011
Binding: Paperback
Pages: 336
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 1.232
Language: English

Why The Book? Why You?
Why Now Is the Best Time Ever to Write Books: Twenty Reasons for You to Be a Writer
McBook: The Fastest, Easiest Way to Use This Book
What's in It for You? Reasons to Use This Book
Pushing Your Hot Buttons: Choosing the Right Book for You to Write
Getting Off the Pin: The First Three Steps to Take With Your Idea
Starting Off Right: Hooks, Benefits, and Titles
Getting Paid to Write Your Book: The Parts of an Irresistible Proposal
Selling the Sizzle: Your Opening and Hook
Naming Rites: Finding the Answers You Need to Choose Your Title
Your Selling Handle and the Models for Your Book
Bennies for Readers, Royalties for You: Listing Your Book's Benefits
Adding Value to Your Book: Special Features
Following the Money: Your Book's Markets and Competition
Following the Money: Four Kinds of Markets for Your Book
Sizing Up the Comps: Competing and Complementary Books
Reaching Readers: Your Platform and Promotion Plan
The Base of Your Golden Triangle: Creating the Communities You Need
Eyes Are the Prize: Building the Platform Your Book Needs
The Web as Synergy Machine: Building Your Online Platform
Laying Your Life on the Lines: Your Bio
Ushering Your Baby Into the World: Putting Your Promotion Plan on Paper
Making Your Desk Promotion Central: Your Online Campaign
Throwing Something in the Pot: Your Promotion Budget (Optional)
Taking the Guesswork Out of Publishing: Fourteen Ways to Test-Market Your Book to Guarantee Its Success
Adding Ammunition: Optional Parts of Your Overview
Using Niche Craft to Create a Career Out of Your Idea: Spin-Offs
Star Power: Your Foreword and Cover Quotes
Your Call to Arms: A Mission Statement
Putting Meat on the Bones: Your Outline and Sample Chapter
Chapter Choices: Finding the Best Way to Write Your Outline
Giving Your Outlines Structure and Heft
No Time for Sophomores: Strategies for Outlining Six Kinds of Books
A Taste of the Feast: A Q$A Session About Your Sample Chapter
Ensuring Your Proposal Is Ready to Submit
Making Your Proposal More Salable: The Benefits of Writing Your Manuscript First
Making Your Work Look as Good as It Reads: Formatting Your Proposal
The Breakfast of Champions: Getting Feedback on Your Proposal
Finding a Happy Home for Your Book
Publishing on the Vertical Slope of Technology: Seeking the Right Publisher for You and Your Book
Get Published or Self-Publish: Do You Need a Publisher?
The Hook, the Book, and the Cook: Write and Send Your (E-)Query Letter
The First Impression: Making Your Proposal Look Like It's Worth What You Want for It
DIY: The Joys of Self-Publishing
Pushing the Envelope: How to Sell Your Book Yourself
Meet the Matchmaker: How an Agent Can Help You
Recipes for a Successful Book and the Best Publishing Experience
Plotting Your Future
Starting With the End in Mind: Setting Your Personal and Professional Goals
From Author to Authorpreneur: The Building Blocks for Growing From Small to Big
Spring Is Coming: The Prologue
Resource Directory
Bringing in a Media Whiz: Why Hire a Publicist?
Marketing Your Book With Other People's Money: The Quest for Partners to Help You Promote Your Book
Four Sample Proposals
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