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| Should You Take Control of Your Own Destiny? | |
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| Who Can Benefit From This Book? | |
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| How to Use This Book | |
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| Today's Publishing Scene | |
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| Your Portal to Self-Publishing: Enter Here | |
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| Success Stories From Yesterday and Today | |
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| The Rewards of Do-It-Yourself Publishing | |
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| Stumbling Blocks to Avoid | |
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| The Many Hats of a Self-Publisher | |
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| Identifying Your Motivation | |
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| Setting Goals | |
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| Cyber Options Beyond Your Wildest Imagination | |
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| Journeying Through the E-Book Jungle | |
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| Reading Devices | |
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| Format Standards | |
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| Security Against Copyright Infringement | |
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| Content: What's Available and What's Needed | |
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| Getting Started in Electronic Publishing | |
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| Stories From the Trenches | |
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| Exploring Print on Demand | |
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| More Adventures in Electronic Information Delivery | |
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| Subsidy Publishers: Another Alternative? | |
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| What Does Subsidy Publishing Cost? | |
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| What to Expect--and Not to Expect | |
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| How to Check a Subsidy Publisher's Credentials | |
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| Analyzing the Contract | |
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| Working With Subsidy Publishers | |
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| Copublishing | |
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| Start-Up Considerations to Get You Off on the Right Foot | |
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| Scoping Out a Marketable Subject | |
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| Capitalizing on New Trends | |
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| Researching Potential Markets | |
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| Positioning for Profit | |
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| Write What You Know | |
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| Alternatives for Entrepreneurial Types | |
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| Cookbooks as Moneymakers | |
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| A Case for Novels, Memoirs, and Poetry | |
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| Titles That Hook Readers | |
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| Product Development: Writing Your Book or Booklet | |
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| Treasures on the Web | |
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| And in Your Library | |
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| The Telephone as a Research Tool | |
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| Permission Guidelines for Using Copyrighted Material | |
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| The Easy Way to Organize a Nonfiction Book | |
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| Getting Started | |
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| Writing Tight, Snappy Copy | |
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| Tips for Writing Best-Seller-Quality Fiction | |
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| Front and Back Matter: Powerful Sales Persuaders | |
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| Planting Editorial Material for More Sales Clout | |
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| Editing Your Work | |
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| Establishing Your Publishing Company and Generating Capital | |
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| The Ideal Business Location | |
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| Naming Your Publishing Company | |
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| Forming Your Business Entity | |
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| Licenses and Permits | |
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| Your Company Image | |
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| Thirty-Two Ways to Generate Working Capital | |
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| Mastering Operating Procedures | |
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| Your "How to Do It" Plan of Attack | |
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| Determining Monthly Expenses | |
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| Bookkeeping | |
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| Order Fulfillment | |
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| Monthly Billings | |
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| Returns | |
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| Inventory Control | |
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| Secrets of Proper Pricing and Discounts | |
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| Taxes and Deductions | |
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| Miscellaneous Tips for a Smooth-Running Business | |
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| Four Rules That Will Almost Guarantee You Success | |
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| Must-Do Important Early Activities | |
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| Preparing a Castoff | |
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| Choosing the "Right" Publication Date | |
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| Securing Your ISBN | |
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| The Bookland EAN Scanning Symbol | |
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| The All-Important ABI Form | |
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| Library of Congress Card Number | |
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| Cataloging in Publication Program | |
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| Powerful Prepublication Attention Getters | |
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| Creating a Quality Product That Attracts Buyers | |
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| Wow! Design and Typesetting | |
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| The Importance of Good Cover Design | |
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| Pieces of the Interior Puzzle | |
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| Page Design and Typesetting | |
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| Proofreading Procedures | |
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| Creating an Irresistible Index | |
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| Affordable Book Manufacturing--the Printing Process | |
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| Traditional Book Manufacturing | |
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| Print on Demand | |
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| Quotes, Proofs, Galleys, and Other Details | |
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| Binding Options | |
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| Copyright Registration | |
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| Killer PR: The Great Equalizer | |
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| Initiating a Nationwide Marketing Plan With Publicity Pizzazz | |
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| Developing a Pow! Marketing Plan | |
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| Facts of Publishing Life | |
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| Getting Reviewed | |
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| Advance Activities | |
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| Special Literary Publicity Opportunities | |
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| Publicity for Fiction Writers and Poets | |
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| Writing Effective News Releases | |
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| Where to Obtain Free Listings | |
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| Using the Web to Rally "Buzz" and Business | |
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| Creating a Web Site That's a Surfer Magnet | |
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| Getting Positioned for Traffic | |
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| Using Internet PR to Start a "Buzz" | |
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| Eight Ingenious Ways to Use Amazon.com to Your Advantage | |
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| Provocative Promotional Strategies | |
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| Getting Newspaper Coverage off the Book Pages | |
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| Recycle, Recycle, Recycle | |
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| More Creative Print Angles for Writers on a Budget | |
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| Start Locally, Grow Nationally | |
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| Generating Radio and Television Interviews | |
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| More Promotional Tactics to Create Momentum | |
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| Turning Book Signings Into Stellar Events | |
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| What to Expect | |
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| What to Do Before Your Book Signing | |
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| Preparation for a Successful Experience | |
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| Actions to Take While You're in the Store | |
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| Other Useful Advice | |
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| Less Common Venues for Signings | |
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| Selling Books the Usual Ways | |
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| Milking the Standard Channels of Distribution | |
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| Getting Your "Baby" Into Bookstores | |
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| Reaching Wholesalers and Distributors | |
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| Understanding Exclusive (Master) Distribution | |
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| Tapping the Lucrative Library Market | |
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| Going After Educational Sales | |
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| Using Commissioned Sales Reps | |
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| Crafting Ads That Reel in Results | |
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| The Trade Publishers' Approach | |
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| Developing Sales Materials With Punch | |
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| Advertising to Target Audiences | |
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| Point-of-Purchase (POP) Sales Aids | |
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| Co-Op Advertising | |
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| Innovative Advertising Maneuvers | |
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| Mail-Order Classified Ads That Sell | |
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| Tracking Results | |
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| Graduating to Display Ads | |
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| Some Final Thoughts... | |
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| Direct Marketing Smarts | |
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| An American Tradition | |
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| The Offer | |
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| The Package | |
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| Finding Your Market | |
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| The Fine Points of Mailing Lists | |
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| More Strategy | |
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| Success Story | |
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| Tapping Into Lucrative Subsidiary Rights | |
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| What Are Subsidiary Rights? | |
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| Selling Your Book in "Pieces" | |
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| Tapping Into Book Clubs | |
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| Licensing Paperback Reprint Rights | |
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| Making Money on Foreign and Translation Rights | |
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| Other Ways to Profit From Sub Spin-Offs | |
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| Nontraditional Venues for Generating More Sales | |
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| Originating Extraordinary "Out-of-the-Box" Opportunities | |
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| Creative Thinking Pays | |
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| Other Retail Outlets Will Carry Your Product | |
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| Premium Books and Merchandise Tie-Ins | |
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| Hitting the Catalog Jackpot | |
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| Become a Paid Spokesperson? | |
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| More Maverick Sales Opportunities | |
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| Seminars, Classes, and Trade Shows Can Multiply Your Profits | |
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| Giving Talks and Seminars | |
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| Readings for the Literary Inclined | |
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| How to Develop a Free Author Tour | |
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| Self-Sponsored Seminar Strategy | |
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| Working Conventions, Trade Shows, and Book Fairs | |
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| Propelling Your Business Through the Stratosphere | |
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| Bagging the Big Game: Selling Your Self-Published Book to a Goliath Publisher | |
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| Insider's Sources for Finding the Right Publisher | |
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| Launching a Compelling Sales Campaign | |
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| Negotiating Contracts in Your Best Interest | |
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| Getting Your Share of the Marketing Dollar | |
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| Enlarge Your Kingdom: Move Up to "Small Press" Status | |
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| Good Growing Pains | |
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| Various Tips and Techniques for Thriving | |
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| The Winning Combination: Niche Publishing and Backlist Books | |
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| Putting It All Together | |
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| Afterword | |
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| Self-Publishing Timetable | |
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| Piloting Your Successful Marketing Plan | |
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| Organizations and Other Information Sources | |
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| Canadian Resources | |
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| Selected Book Manufacturers | |
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| Marketing Contacts | |
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| Other Helpful Information | |
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| Bibliography/Recommended Reading | |
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| Glossary and Definitions of Acronyms | |
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| Index | |