Complete Guide to Self-Publishing

ISBN-10: 1582970912

ISBN-13: 9781582970912

Edition: 4th 2001 (Revised)

Authors: Tom Ross, Marilyn Ross

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This edition provides writers with step-by-step guidance on every aspect of publishing and marketing a book, as well as appendices that list marketing contacts, government help and vendors.
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Book details

List price: $23.99
Edition: 4th
Copyright year: 2001
Publisher: F&W Media, Incorporated
Publication date: 12/18/2001
Binding: Paperback
Pages: 432
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 1.628
Language: English

Marilyn Ross is an internationally acclaimed self-publishing authority who has helped thousands of authors sell millions of books. She has been quoted in a multitude of magazines including "Publishers Weekly" and "Newsweek", and has appeared on scores of radio and TV shows, including NPR's "All Things Considered".

Should You Take Control of Your Own Destiny?
Who Can Benefit From This Book?
How to Use This Book
Today's Publishing Scene
Your Portal to Self-Publishing: Enter Here
Success Stories From Yesterday and Today
The Rewards of Do-It-Yourself Publishing
Stumbling Blocks to Avoid
The Many Hats of a Self-Publisher
Identifying Your Motivation
Setting Goals
Cyber Options Beyond Your Wildest Imagination
Journeying Through the E-Book Jungle
Reading Devices
Format Standards
Security Against Copyright Infringement
Content: What's Available and What's Needed
Getting Started in Electronic Publishing
Stories From the Trenches
Exploring Print on Demand
More Adventures in Electronic Information Delivery
Subsidy Publishers: Another Alternative?
What Does Subsidy Publishing Cost?
What to Expect--and Not to Expect
How to Check a Subsidy Publisher's Credentials
Analyzing the Contract
Working With Subsidy Publishers
Start-Up Considerations to Get You Off on the Right Foot
Scoping Out a Marketable Subject
Capitalizing on New Trends
Researching Potential Markets
Positioning for Profit
Write What You Know
Alternatives for Entrepreneurial Types
Cookbooks as Moneymakers
A Case for Novels, Memoirs, and Poetry
Titles That Hook Readers
Product Development: Writing Your Book or Booklet
Treasures on the Web
And in Your Library
The Telephone as a Research Tool
Permission Guidelines for Using Copyrighted Material
The Easy Way to Organize a Nonfiction Book
Getting Started
Writing Tight, Snappy Copy
Tips for Writing Best-Seller-Quality Fiction
Front and Back Matter: Powerful Sales Persuaders
Planting Editorial Material for More Sales Clout
Editing Your Work
Establishing Your Publishing Company and Generating Capital
The Ideal Business Location
Naming Your Publishing Company
Forming Your Business Entity
Licenses and Permits
Your Company Image
Thirty-Two Ways to Generate Working Capital
Mastering Operating Procedures
Your "How to Do It" Plan of Attack
Determining Monthly Expenses
Order Fulfillment
Monthly Billings
Inventory Control
Secrets of Proper Pricing and Discounts
Taxes and Deductions
Miscellaneous Tips for a Smooth-Running Business
Four Rules That Will Almost Guarantee You Success
Must-Do Important Early Activities
Preparing a Castoff
Choosing the "Right" Publication Date
Securing Your ISBN
The Bookland EAN Scanning Symbol
The All-Important ABI Form
Library of Congress Card Number
Cataloging in Publication Program
Powerful Prepublication Attention Getters
Creating a Quality Product That Attracts Buyers
Wow! Design and Typesetting
The Importance of Good Cover Design
Pieces of the Interior Puzzle
Page Design and Typesetting
Proofreading Procedures
Creating an Irresistible Index
Affordable Book Manufacturing--the Printing Process
Traditional Book Manufacturing
Print on Demand
Quotes, Proofs, Galleys, and Other Details
Binding Options
Copyright Registration
Killer PR: The Great Equalizer
Initiating a Nationwide Marketing Plan With Publicity Pizzazz
Developing a Pow! Marketing Plan
Facts of Publishing Life
Getting Reviewed
Advance Activities
Special Literary Publicity Opportunities
Publicity for Fiction Writers and Poets
Writing Effective News Releases
Where to Obtain Free Listings
Using the Web to Rally "Buzz" and Business
Creating a Web Site That's a Surfer Magnet
Getting Positioned for Traffic
Using Internet PR to Start a "Buzz"
Eight Ingenious Ways to Use to Your Advantage
Provocative Promotional Strategies
Getting Newspaper Coverage off the Book Pages
Recycle, Recycle, Recycle
More Creative Print Angles for Writers on a Budget
Start Locally, Grow Nationally
Generating Radio and Television Interviews
More Promotional Tactics to Create Momentum
Turning Book Signings Into Stellar Events
What to Expect
What to Do Before Your Book Signing
Preparation for a Successful Experience
Actions to Take While You're in the Store
Other Useful Advice
Less Common Venues for Signings
Selling Books the Usual Ways
Milking the Standard Channels of Distribution
Getting Your "Baby" Into Bookstores
Reaching Wholesalers and Distributors
Understanding Exclusive (Master) Distribution
Tapping the Lucrative Library Market
Going After Educational Sales
Using Commissioned Sales Reps
Crafting Ads That Reel in Results
The Trade Publishers' Approach
Developing Sales Materials With Punch
Advertising to Target Audiences
Point-of-Purchase (POP) Sales Aids
Co-Op Advertising
Innovative Advertising Maneuvers
Mail-Order Classified Ads That Sell
Tracking Results
Graduating to Display Ads
Some Final Thoughts...
Direct Marketing Smarts
An American Tradition
The Offer
The Package
Finding Your Market
The Fine Points of Mailing Lists
More Strategy
Success Story
Tapping Into Lucrative Subsidiary Rights
What Are Subsidiary Rights?
Selling Your Book in "Pieces"
Tapping Into Book Clubs
Licensing Paperback Reprint Rights
Making Money on Foreign and Translation Rights
Other Ways to Profit From Sub Spin-Offs
Nontraditional Venues for Generating More Sales
Originating Extraordinary "Out-of-the-Box" Opportunities
Creative Thinking Pays
Other Retail Outlets Will Carry Your Product
Premium Books and Merchandise Tie-Ins
Hitting the Catalog Jackpot
Become a Paid Spokesperson?
More Maverick Sales Opportunities
Seminars, Classes, and Trade Shows Can Multiply Your Profits
Giving Talks and Seminars
Readings for the Literary Inclined
How to Develop a Free Author Tour
Self-Sponsored Seminar Strategy
Working Conventions, Trade Shows, and Book Fairs
Propelling Your Business Through the Stratosphere
Bagging the Big Game: Selling Your Self-Published Book to a Goliath Publisher
Insider's Sources for Finding the Right Publisher
Launching a Compelling Sales Campaign
Negotiating Contracts in Your Best Interest
Getting Your Share of the Marketing Dollar
Enlarge Your Kingdom: Move Up to "Small Press" Status
Good Growing Pains
Various Tips and Techniques for Thriving
The Winning Combination: Niche Publishing and Backlist Books
Putting It All Together
Self-Publishing Timetable
Piloting Your Successful Marketing Plan
Organizations and Other Information Sources
Canadian Resources
Selected Book Manufacturers
Marketing Contacts
Other Helpful Information
Bibliography/Recommended Reading
Glossary and Definitions of Acronyms
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